Feeds

Israelis offer 'British' pukka-lingo ware to Blighty

'Rarely is thought given to business writing'

Secure remote control for conventional and virtual desktops

They've certainly done an amazing job on the site. Here are a few samples:

"The trick was devising algorithms capable of scanning through the masses of text to analyse syntax and then feed it into our database...

"The improvements to the enrichment database are huge for our customers that use text enrichment to make their writing more professional and compelling...

"Today we implemented a new structure in our forum...

"Rarely is thought given to business writing. At WhiteSmoke, we think that the communication revolution taking place through the widespread use of electronic communication has created a new avenue through which to think about company image – the business email."

"All of the English writing help you need is available effortlessly through WhiteSmoke."

"Q: What are the differences between WhiteSmoke and WORD?

"A: Furthermore, WhiteSmoke suggests many options of adjectives and adverbs that can be inserted before a verb to enhance and upgrade the sentence: e.g. 'I hope you are strong' changes to 'I sincerely hope you are very strong' 'i hope you is strong' the changes are as follows: (capital I, added 'sincerely' before the word hope and changed the 'am' to 'are') The above options, which are void in Word, can be applied to any software."

Just think - buy WhiteSmoke, and your website too could read like this. And in case you aren't won over:

"WhiteSmoke has an 'I'm feeling lucky' button. A click of this button, automatically changes your text according to the brainstorming of the computers and programmers.

"Word does not have this feature."

That's got to be a killer selling point.

WhiteSmoke's special sauce - apart from an ordinary spell checker and thesaurus - is its Web 2.0 online architecture. Central company machinery trawls the web for examples of good writing, and compares what you write - as submitted by the client running on your machine - with the distilled wisdom of the internet.

The "enrichment database" uses only reputable sources for comparison, of course: not just any old mad webpage. Even so, assuming the company used its own kit when setting up its own site, the results could be seen as a trifle erratic.

The other thing to bear in mind is that WhiteSmoke software sends everything you write back to the parent company. That has to be a showstopper for a lot of ordinary consumer and biz users, one would think.

Let alone John Prescott or George Bush.®

*We do know where 'pukka' comes from. Savour the irony.

Security for virtualized datacentres

More from The Register

next story
Microsoft WINDOWS 10: Seven ATE Nine. Or Eight did really
Windows NEIN skipped, tech preview due out on Wednesday
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
'Google is NOT the gatekeeper to the web, as some claim'
Plus: 'Pretty sure iOS 8.0.2 will just turn the iPhone into a fax machine'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.