Feeds

Tulip tries to buy back Commodore brand

Wants to get back into 'entertainment' products

High performance access to file storage

Dutch manufacturer Tulip Computers has announced it wants to buy back the Commodore brand it sold to Yeahronimo Media Ventures in 2004 for €22m. The computer maker is planning to bid $1 a share for the US computer firm Commodore, valuing the company at $81m.

Commodore, best known for its legendary Commodore 64 computer in the 1980s, declared bankruptcy in 1994. However, the brand simply refused to die.

German retailer then Escom paid $14m for Commodore International, primarily for the Commodore brand name. It separated the Commodore and Amiga operations into separate divisions, and quickly started using the brand name on a line of PCs sold in Europe.

In 1997, Tulip took over Escom and announced it would re-launch the Commodore name. It even threatened legal action against commercial sites that used the name without a licence. However, for many years very little happened, and late 2004 Tulip sold the Commodore name to Yeahronimo.

On its own, Commodore tried to create a niche in the digital entertainment marketplace with its range of Gravel consumer electronics, including portable media players, and entry-level MP3 players.

Separately, a Commodore subsidiary, Commodore Gaming, this year revived the brand for a line of high-end gaming PCs. It's not clear whether Tulip is hoping to get its hands on these too.

Tulip said that the buy-back "fits in our strategy of increasing our sales base through takeovers". The former manufacturer of PC clones these days offer tailor-made corporate products, including PaceBlade Tablet PCs and Dynalink communications equipment.

"Entertainment products are getting more important," a spokesman told The Register. "This is certainly an area we want to invest in."

However, Commodore still wants to explore its own possibilities of expansion, but have agreed to a due dilligence.

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.