Feeds

US retailer Target lines up pink iPod Shuffle for charity

October is Breast Cancer Awareness Month

The Power of One Infographic

US retail chain Target has begun offering an exclusive pink iPod Shuffle, part of its programme to support breast cancer charities.

Target has, for the past few years at least, supported Breast Cancer Awareness month, which runs throughout October in the States. Usually, it announces what it's planning for the charity event right at the end of September, but special pink Shuffle packs, which come bundled with a $15 iTunues Music Store voucher have started appearing in stores, AppleInsider reports:

Target's pink iPod Shuffle - image courtesy AppleInsider
Target's pin iPod Shuffle: in US stores now?

The pack costs $79, the same price that Apple charges for a standalone Shuffle. Pink is no longer one of the player's official colours, though last year Apple did offer a metallic-pink model. Interestingly, Target's website still lists this version for sale, and it's tempting to see the new "special edition" version as a way for the store to dispose of those old models.

Still, who cares when it's in a good cause. Target will donate up to $25,000 to the Breast Cancer Research Foundation on the back of sales of the special edition Shuffle.

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.