Feeds

US retailer Target lines up pink iPod Shuffle for charity

October is Breast Cancer Awareness Month

Build a business case: developing custom apps

US retail chain Target has begun offering an exclusive pink iPod Shuffle, part of its programme to support breast cancer charities.

Target has, for the past few years at least, supported Breast Cancer Awareness month, which runs throughout October in the States. Usually, it announces what it's planning for the charity event right at the end of September, but special pink Shuffle packs, which come bundled with a $15 iTunues Music Store voucher have started appearing in stores, AppleInsider reports:

Target's pink iPod Shuffle - image courtesy AppleInsider
Target's pin iPod Shuffle: in US stores now?

The pack costs $79, the same price that Apple charges for a standalone Shuffle. Pink is no longer one of the player's official colours, though last year Apple did offer a metallic-pink model. Interestingly, Target's website still lists this version for sale, and it's tempting to see the new "special edition" version as a way for the store to dispose of those old models.

Still, who cares when it's in a good cause. Target will donate up to $25,000 to the Breast Cancer Research Foundation on the back of sales of the special edition Shuffle.

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.