Feeds

Blueberry heir loses libel suit against drunken lothario

Gorilla-fisting comment didn't sit well, apparently

Boost IT visibility and business value

Let this be a lesson to you all: if you sell tickets to a New Year's Eve party boasting an open bar, make sure that the booze doesn't run out at 10:30.

Fail in that, and people will trash you on the internet, and there won't be a damn thing you can do about it, even if you sue the operator of the offending website for defamation.

That's exactly what happened to Anthony DiMeo, III, a self-proclaimed model/actor/PR-firm-owner/blueberry-heir. After his public relations company threw a disastrous New Year's party, posters to the TuckerMax.com message boardssavaged his name, reputation, appearance, sexual predilections and just about every other aspect of his personality imaginable.

DiMeo sued Tucker Max, the operator of the eponymous site, in 2006 and created an instant classic cyber lawsuit. Not so much for the law involved - which the US Third Circuit Court of Appeals last week declared to be in Max's favor - but for a backstory involving alcohol, theft, betrayal and suggestions of gorilla-fisting.

The plaintiff and the player

Both DiMeo and Max are tireless self-promoters with flamboyant web presences. DiMeo's site emphasizes his supposed PR abilities, his philanthropy, his acting and modeling career and his family's blueberry farm. Max's claim to fame is that he is a drunken asshole who likes to write about being a drunken asshole.

DiMeo purports to run a Philadelphia-based PR firm, Renamity, focusing on special events, club promotions and exhibiting a strange fascination with Pennsylvania Senator Arlen Specter.

Max runs a website chronicling his booze-soaked misadventures and lechery, and turned his lurid tales into a bestselling book. He also acts as the administrator for a number of message boards on a wide range of topics where the discourse usually crests at around a 10th grade level.

Neither party in the lawsuit was a stranger to the courtroom when the action commenced. DiMeo had previously sued a Philadelphia Weekly gossip columnist for publicizing and ridiculing a Christmas card he emailed to friends and family, and Max had previously defended a suit by two-time Miss Vermont, Katy Johnson, after Max posted embarrassing and intimate details about their relationship on his site.

DiMeo had received mentions on the TuckerMax.com message boards before the party debacle, always the object of much scorn and derision, but things reached a fever pitch after New Year's Eve 2005.

Build a business case: developing custom apps

Next page: "Party from hell"

More from The Register

next story
Hello, police, El Reg here. Are we a bunch of terrorists now?
Do Brits risk arrest for watching beheading video nasty? We asked the fuzz
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
Detroit losing MILLIONS because it buys CHEAP BATTERIES – report
Man at hardware store was right: name brands DO last longer
Snowden on NSA's MonsterMind TERROR: It may trigger cyberwar
Plus: Syria's internet going down? That was a US cock-up
UK government accused of hiding TRUTH about Universal Credit fiasco
'Reset rating keeps secrets on one-dole-to-rule-them-all plan', say MPs
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
EU justice chief blasts Google on 'right to be forgotten'
Don't pretend it's a freedom of speech issue – interim commish
This'll end well: US govt says car-to-car jibber-jabber will SAVE lives
Department of Transportation starts cogs turning for another wireless comms standard
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.