Feeds

Magazines go online in iTunes-esque move

Read all about it in PDF

Next gen security for virtualised datacentres

A new online newsagent is hoping to galvanise the Irish publishing market by selling magazines online.

Mymagonline.com, which is based in Dublin, is hoping to become the iTunes of the publishing world by offering readers PDF versions of Irish publications. These can be downloaded directly to a PC. The magazine appears on screen the way it does in hard copy format, and any interactive content is also provided.

The site is trying to tap into a growing audience. According to recent Nielsen/Netratings research, 83 per cent of readers reading downloaded magazines online have never purchased a printed copy.

Current titles on offer include Irish Garden, PC Live and Car Buyers Guide, and the magazines are available for a discount, typically up to 40 per cent.

"The service does for magazine publishing what iTunes has done for music, delivering magazines to readers in minutes with just the click of a mouse and providing publishers with a shop window on the web," said Barry Baker, chief executive of Mymagonline.com.

"Our aim is to deliver a wide range of quality magazine content to a time-poor target market, on a highly accessible web platform that has been designed to grow as our business does. Our offering complements traditional media outlets and allows content providers access to greater readership and expanded advertising."

The project has been set up with the cooperation of the Periodical Publishers Association of Ireland (PPAI), and will launch in the UK in 2008.

"Digital downloads is one of the new growth areas in content delivery. Whilst print is always at the core of our business, this service will make it easier for publishers to attract a new type of online reader, providing new opportunities for generating revenue through online sales and enhanced advertising," said Richard Power, chairperson of the PPAI.

© 2007 ENN

Build a business case: developing custom apps

More from The Register

next story
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?