Feeds

Halo 3 UK launch fails to fire

Where have all the gamers gone?

Reducing security risks from open source software

Despite the sort of marketing hype usually extended only to film releases and console-style early opening hours, the Halo 3 UK launch was notable for the absence of gamers and large piles of unsold copies.

Halo 3 Public Beta gameplay movie at Gametrailers
Halo 3: the game everyone's been waiting for?

The game officially went on sale in the UK at the stroke of midnight. However, many central London stores, including Virgin Megastore and Game in Oxford Street, were forced to hold fire until 8am this morning following a ban from Westminster Council on a midnight launch, possibly over fears of frozen gamers or fights over copies.

Register Hardware was there first thing this morning to pick up its own copy of the game at the scheduled time, but we found only two or three excited gamers hanging around outside.

Virgin_Halo_3_v2
Virgin Megastore, Oxford Street: five minutes to launch, but where are the hordes Westminster feared?

Of the few anxious gamers in Oxford Street this morning, Pat Cayer, 27, a salesman from London, said: "I thought there would be more people than this here. I've been waiting for a long time to get a copy and reserved one earlier, but had I known I wouldn't have had to fight my way to the till then I probably would have just popped down after work."

Game_Halo_3
Game, Oxford Street: open, shelves bursting with copies, store almost empty of punters

Last night, Microsoft popped open the champagne with a host of celebrity hangers-on at a launch party in London's Imax cinema. Stars, including Jonathon Ross, officially announced the game's UK arrival and some online reports have already speculated that it could rake in movie-level takings.

HMV_Halo_3
HMV, Oxford Street: no pre-opening queue

Venus Phafen, 25, a student from London, said: "It's definitely the game to end all games on the Xbox and will blow the Christmas gamers away. But I would have expected more people than this."

Some retailers did report queues of gamers waiting anxiously outside their stores in the lead up to midnight. Game claimed that a "handful" of people were arriving at a Harrow store six hours before the UK launch, Halo 3 publisher Microsoft's MSN UK website reported.

What's your opinion of Halo 3? Does it live up to the hype? Did you bother to stay up late or get up early to be one of the first to buy a copy? Register Hardware wants to know your thoughts...

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.