Feeds

Halo 3 UK launch fails to fire

Where have all the gamers gone?

Secure remote control for conventional and virtual desktops

Despite the sort of marketing hype usually extended only to film releases and console-style early opening hours, the Halo 3 UK launch was notable for the absence of gamers and large piles of unsold copies.

Halo 3 Public Beta gameplay movie at Gametrailers
Halo 3: the game everyone's been waiting for?

The game officially went on sale in the UK at the stroke of midnight. However, many central London stores, including Virgin Megastore and Game in Oxford Street, were forced to hold fire until 8am this morning following a ban from Westminster Council on a midnight launch, possibly over fears of frozen gamers or fights over copies.

Register Hardware was there first thing this morning to pick up its own copy of the game at the scheduled time, but we found only two or three excited gamers hanging around outside.

Virgin_Halo_3_v2
Virgin Megastore, Oxford Street: five minutes to launch, but where are the hordes Westminster feared?

Of the few anxious gamers in Oxford Street this morning, Pat Cayer, 27, a salesman from London, said: "I thought there would be more people than this here. I've been waiting for a long time to get a copy and reserved one earlier, but had I known I wouldn't have had to fight my way to the till then I probably would have just popped down after work."

Game_Halo_3
Game, Oxford Street: open, shelves bursting with copies, store almost empty of punters

Last night, Microsoft popped open the champagne with a host of celebrity hangers-on at a launch party in London's Imax cinema. Stars, including Jonathon Ross, officially announced the game's UK arrival and some online reports have already speculated that it could rake in movie-level takings.

HMV_Halo_3
HMV, Oxford Street: no pre-opening queue

Venus Phafen, 25, a student from London, said: "It's definitely the game to end all games on the Xbox and will blow the Christmas gamers away. But I would have expected more people than this."

Some retailers did report queues of gamers waiting anxiously outside their stores in the lead up to midnight. Game claimed that a "handful" of people were arriving at a Harrow store six hours before the UK launch, Halo 3 publisher Microsoft's MSN UK website reported.

What's your opinion of Halo 3? Does it live up to the hype? Did you bother to stay up late or get up early to be one of the first to buy a copy? Register Hardware wants to know your thoughts...

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.