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Halo 3 UK launch fails to fire

Where have all the gamers gone?

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Despite the sort of marketing hype usually extended only to film releases and console-style early opening hours, the Halo 3 UK launch was notable for the absence of gamers and large piles of unsold copies.

Halo 3 Public Beta gameplay movie at Gametrailers
Halo 3: the game everyone's been waiting for?

The game officially went on sale in the UK at the stroke of midnight. However, many central London stores, including Virgin Megastore and Game in Oxford Street, were forced to hold fire until 8am this morning following a ban from Westminster Council on a midnight launch, possibly over fears of frozen gamers or fights over copies.

Register Hardware was there first thing this morning to pick up its own copy of the game at the scheduled time, but we found only two or three excited gamers hanging around outside.

Virgin_Halo_3_v2
Virgin Megastore, Oxford Street: five minutes to launch, but where are the hordes Westminster feared?

Of the few anxious gamers in Oxford Street this morning, Pat Cayer, 27, a salesman from London, said: "I thought there would be more people than this here. I've been waiting for a long time to get a copy and reserved one earlier, but had I known I wouldn't have had to fight my way to the till then I probably would have just popped down after work."

Game_Halo_3
Game, Oxford Street: open, shelves bursting with copies, store almost empty of punters

Last night, Microsoft popped open the champagne with a host of celebrity hangers-on at a launch party in London's Imax cinema. Stars, including Jonathon Ross, officially announced the game's UK arrival and some online reports have already speculated that it could rake in movie-level takings.

HMV_Halo_3
HMV, Oxford Street: no pre-opening queue

Venus Phafen, 25, a student from London, said: "It's definitely the game to end all games on the Xbox and will blow the Christmas gamers away. But I would have expected more people than this."

Some retailers did report queues of gamers waiting anxiously outside their stores in the lead up to midnight. Game claimed that a "handful" of people were arriving at a Harrow store six hours before the UK launch, Halo 3 publisher Microsoft's MSN UK website reported.

What's your opinion of Halo 3? Does it live up to the hype? Did you bother to stay up late or get up early to be one of the first to buy a copy? Register Hardware wants to know your thoughts...

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Latest Comments

HALO 3 far better than expected.

So I did not wait in long lines for my copy, yet I did reserve it. I have owned an XBOX and last year decided to get the 360. I never purchased the previous Halo's. I saw them and really did not find the graphics that stellar. The primary reason I decided to make my most recent purchase was: Technology. I have seen older mediocre XBOX titles get transformed to vivid works of art.

Now i know there have been other titles that you can not tell the difference. But faith has helped me once again.

From the start of the game I knew I was in for a treat. Even the loading screen is a masterpiece. I read the comment about it being similar to "Unreal Tournament". I think that you can say all FPS' are similar. What I find stands out is the storyline . Ya it's cart blanch. And no matter how you play as long as you get through you'll move forward. But I find that the details in the ships, vehicles, The Prophet, even the Master Chief have definitely made me happy with my purchase.

And yes............... I have been up for six days playing Halo 3. ;-)

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Anonymous Coward

Halo 3 - Better than expected.

I bought Halo 3 expecting to be disappointed as I did not like the first two. It has a slightly boring single player game (with an incredibly vague plot - made even more difficult because I didn't play Halo 2). The cooperative is passable (it gets better as you get further through the game) but multiplayer deathmatch is excellent and has more than enough game modes to keep it interesting.

As a side note I have Gears of War, and whilst the graphics may be slightly better in GOW I would say that Halo 3 is far more enjoyable in the deathmatch style games. I just feel the levels are better thought out and balanced. I have only played this with friends locally on one xbox so it might be different online.

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Anonymous Coward

Haloing

Sorry, I was one of the "suckers"/"fans" that pre-ordered the Legendary Edition, and waited for the post to deliver it. I just can't see the point in queueing when GAME etc will quite happily deliver it, (I know I'm lazy!).

Also, since I refuse to be forced (by "Games for Windows") to buy a new PC to run Vista (barf, puke, retch,....) I've got the version for the Xbox360, (and apologies if some out there figure I'm a hopeless Redmond fanboi as a result). Got to say that I'm pretty pleased with the extras, although the packaging round the helmet was pretty disintergrated, and there's one or two pieces of it rattling around in the helmet - I'll get those out when I can be bothered. The extra ("directors edition"?) disks were also pretty good, nice to see they put in Halo and Halo2 cinematics, rather than assume that everyone had played the previous editions. Oh, and I liked the "how to setup a network" piece, plus the behind-the-scenes on the music and sound effects, (yes, I'm that much of a nerd!)

I've played Halo on the PC, but never (until now) on the console and I managed to miss out Halo2 completely. Again, it may get me lynched but - hype aside - I think it's actually a pretty good game. Okay, Bioshock may (or may not, I don't own that) have better graphics and there's others that I know probably have a better storyline.

I'd count myself as a Halo novice, but I found the latest one actually pretty enjoyable to get into. Okay I've only had about 90 minutes solid play, but it seems to have a relatively shallow learning curve. And I'm not really bothered if the experienced players can complete the single player in 5-8 hours - from the articles on the Bungie website the focus is on *multiplayer*. It'll be interesting - once I get tired of playing Medal Of Honor: Airborne - to see how quickly I can go through H3, and then see whether I can get some reasonable online play, (when I played the beta I think I was in the group marked "Cannon Fodder" and it'd be nice to have a game that lasted longer than 3-4 minutes).

I'd recommend that it was in any self-respecting XBox360 gamers collection, (along with Gears Of War of course), but I don't think it'd be one to get if you could only get one Xbox game.

Meanwhile, I think I feel the need for an extended Call Of Duty session.... ;-)

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