Feeds

Halo 3 UK launch fails to fire

Where have all the gamers gone?

3 Big data security analytics techniques

Despite the sort of marketing hype usually extended only to film releases and console-style early opening hours, the Halo 3 UK launch was notable for the absence of gamers and large piles of unsold copies.

Halo 3 Public Beta gameplay movie at Gametrailers
Halo 3: the game everyone's been waiting for?

The game officially went on sale in the UK at the stroke of midnight. However, many central London stores, including Virgin Megastore and Game in Oxford Street, were forced to hold fire until 8am this morning following a ban from Westminster Council on a midnight launch, possibly over fears of frozen gamers or fights over copies.

Register Hardware was there first thing this morning to pick up its own copy of the game at the scheduled time, but we found only two or three excited gamers hanging around outside.

Virgin_Halo_3_v2
Virgin Megastore, Oxford Street: five minutes to launch, but where are the hordes Westminster feared?

Of the few anxious gamers in Oxford Street this morning, Pat Cayer, 27, a salesman from London, said: "I thought there would be more people than this here. I've been waiting for a long time to get a copy and reserved one earlier, but had I known I wouldn't have had to fight my way to the till then I probably would have just popped down after work."

Game_Halo_3
Game, Oxford Street: open, shelves bursting with copies, store almost empty of punters

Last night, Microsoft popped open the champagne with a host of celebrity hangers-on at a launch party in London's Imax cinema. Stars, including Jonathon Ross, officially announced the game's UK arrival and some online reports have already speculated that it could rake in movie-level takings.

HMV_Halo_3
HMV, Oxford Street: no pre-opening queue

Venus Phafen, 25, a student from London, said: "It's definitely the game to end all games on the Xbox and will blow the Christmas gamers away. But I would have expected more people than this."

Some retailers did report queues of gamers waiting anxiously outside their stores in the lead up to midnight. Game claimed that a "handful" of people were arriving at a Harrow store six hours before the UK launch, Halo 3 publisher Microsoft's MSN UK website reported.

What's your opinion of Halo 3? Does it live up to the hype? Did you bother to stay up late or get up early to be one of the first to buy a copy? Register Hardware wants to know your thoughts...

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.