Feeds

Green Dell gets greener with new green initiative

So green they crap leprechauns

7 Elements of Radically Simple OS Migration

A lot of PC makers are riding the going green pony pretty hard these days, but the folks at Dell — you've got to give them credit — are making a show out of boiling the poor thing down to eco-friendly glue.

Nary a week goes by without Dell reminding us how they intend to sponge off our ravaged Earth Mother. Don't get the wrong impression — nature is wicked rad and all that. And at least Dell has come a long ways from the days using prison labor to scrap their toxic waste. But give our inbox a break.

Today, Dell is claiming it will become the first computer manufacturer to make its operations "carbon neutral."

CEO Michael Dell heralded a series of programs to shrink the company's carbon footprint and offset its greenhouse gas emissions by 2008.

"Carbon neutral!" you might exclaim. "That sounds fantastically impressive."

Well hold your — er — horses a minute. That particular buzzword deserves a disclaimer.

For every unit of greenhouse gas that goes into computer production and distribution, Dell will find an equal offset through investing in renewable energy sources or energy efficiency. Of course, the carbon still going into the atmosphere isn't actually "neutralized" in any real sense. It's an eco-friendly step, but calling it "carbon neutral" is a little like saying 10 - 5 = 0. But we digress.

"I think it's the right thing to do," said Michael Dell. "These are important issues. When you think about our industry, we produce 260 million computers a year. There's a responsibility that comes with that."

Dell said the company will invest more in technology to reduce its energy consumption and participate in programs such as efforts to plant more trees. In fact, Dell is expanding its "Plant a Tree for Me" program for private consumers to "Plant a Forest for Me," for companies buying in bulk.

The company says its Texas operations already get 10 per cent of its energy from "green sources," but wants to increase that percentage. Their efforts will primarily involve emissions impacts created by electricity use and facility heating and cooling. Lighting fixtures will be replaced with energy efficient florescence, and carbon-spewing machinery will be tuned or replaced. Turning off equipment at night when it's not being used has already saved $1.8m in electricity bills in the past year, Dell said. The company also vows to offset the emissions impact of employee business travel.

Of course, much of Dell's supplies come from contract manufacturers who are not bound by the company's eco-friendly guidelines. Dell is trying to account for this by requiring major suppliers to identify and report their emissions impact. The company says it is the first step in a long-term strategy to minimize emissions from supply-chain operations.

But it considers the practice a last resort. "We would just as soon not do any offsetting," said Mark Newton, Dell environmental policy leader. "We would like to make things green to the point where offsetting is not needed." ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?