Feeds

Best Buy adds disclaimer to 'secret website'

These are not the prices you are looking for

Boost IT visibility and business value

An investigation by Connecticut's Attorney General over bait-and-switch charges has gotten electronics megalith Best Buy to budge over its allegedly deceptive "secret website."

An inch, at least.

The company has expanded the disclaimer on in-store kiosks to tell customers that similar interfaces may be deceiving.

A banner at the top of the in-store kiosk interface now reads:

THIS KIOSK DISPLAYS IN-STORE PRICES — WHICH MAY DIFFER FROM NATIONAL INTERNET PRICES

Promotions can differ between stores and internet. See your sales associate if you have questions.

The legal controversy arose over accusations of running a bait-and-switch scam using bestbuy.com and the company's in-store kiosks. The kiosks use an identical interface to bestbuy.com, but don't list the various deals and sales available on the website.

Customers pondering why an in-store price was more expensive than one advertised online would allegedly be told the deal had expired or never existed. The clerk would then show the price listed on the kiosk under the pretext that it was bestbuy.com as proof of the customer's descent into madness.

Best Buy denied any wrong-doing and said they use the same interface "to ensure that customers familiar with the national web site could easily navigate the in-store kiosk." The company agreed last March, however, to add a banner to its in-store site reading "This Kiosk Reflects Local Store Pricing."

Some critics were not satisfied by the change and noted the kiosk's appearance remains virtually identical to the website and customers still access information by clicking a tab marked "BestBuy.com."

These potentially deceptive problems with the kiosks remain to this day. But at least the banner is a little more eye-catching. Feel free to check yourself out of the asylum. ®

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.