Feeds

MySpace launches free mobile service

Another string to social networking bow

Best practices for enterprise data

MySpace has fired another salvo in the battle for social network supremacy with a free mobile version of its website.

MySpace will provide free access to the service to US-based users with advertising being used to cover the costs. The new site will load one banner ad and one text based ad for each visitor.

The move is part of News Corporation's - MySpace's parent company - efforts to take a share of the growing mobile advertising market. Social networks are seen as being a key player in driving interest in accessing content online with research firm Juniper estimating that the number of mobile users accessing social networking sites via their phones will rise from 14 million in 2007 to nearly 600 million in 2012.

Despite the launch of the free website there are no plans to shut down the subscription-version of MySpace, which has been offered to AT&T mobile subscribers since December for $1.99 per month.

The launch of a free mobile service is part of a series of efforts by the social networking giant to diversify its offering. Earlier this month MySpace announced that it was picking up a TV series that had been dropped by US network ABC.

Quarterlife, a new show about a group of twentysomethings in the digital generation, is to be broadcast on the popular social networking website in November after having been initially shelved by network executives who were unimpressed by its pilot. A total of 36 episodes are expected to be shown on MySpace, with the show being broadcast twice a week and each episode lasting approximately eight minutes.

Unsurprisingly, the other major social networks aren't sitting idly by while MySpace finds new ways to generate income. Less than a fortnight ago Bebo inked a new deal with Yahoo! which will see the search giant provide advertising on the social network site. Bebo's move followed similar deals made by MySpace with Google and by Facebook with Microsoft.

The major players in this arena may soon have a new contender to deal with as last week ENN reported that, despite its ties to Bebo, Yahoo! is to launch its own social network under the moniker of Mash.

© 2007 ENN

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?