The Register® — Biting the hand that feeds IT

Feeds

Starbucks to give away 50m iTunes songs

I'll have a latte, danish and slice of Bob Dylan please

Agentless Backup is Not a Myth

Since their announcement earlier this month, Apple and Starbucks haven’t said much about plans to make the iTunes Music Store available over Wi-Fi in the coffee giant's branches. Now we know why though, because Starbucks is to launch the service in the USA by giving away 50m free songs.

Apple_iPhone_keyboard
Apple's iPhone: will be able to access iTunes for free in Starbucks branches

Starbucks baristas will doll out roughly 1.5m Song of the Day cards each and every day between 2 October and 7 November to its US coffee drinkers. Each card can be redeemed at ITMS for a specific daily song. In total, 37 artists will be featured on the cards. So you could get a Paul McCartney classic with Monday's mocha or an Annie Lennox ballad with Tuesday's latte. The first song will be Bob Dylan's Joker Man.

It's no coincidence that the songs can be downloaded via the recently announced iTunes Wi-Fi Music Store, which Starbucks said is compatible with the iPod Touch and the iPhone. The service will initially be launched at 600 Seattle and New York Starbucks branches, with the offer rolling out to locations in other states later in the month.

When in a Starbucks branch, compatible devices automatically recognise the Wi-Fi service that allows customers to browse, search and view the online song catalogue without logging in or paying a connection fee. It also gives them the option to buy the song currently playing on the shop's speakers.

No plans to launch the service outside the US have been announced yet, so it's just the coffee for now. Oh, and a mini muffin...

Customer Success Testimonial: Recovery is Everything

More from The Register

 breaking news
Curtain drops on Apple Store ahead of WWDC: What lies behind?
Steve Jobs watching from on high. No pressure, lads
 breaking news
Cold, dead hands of Steve Jobs slip from iPhones: The Cult of Ive is upon us
Billionaire biz baron's death clears way for uber-shiny iOS 7
First look: iOS 7 for iPad
No, Apple hasn't released it yet, but that doesn't stop intrepid devs
Airbus imagines suitcases that find themselves
Point your mobe at your smalls to track their every move
Samsung Galaxy Note 8: Proof the pen is mightier?
Sammy’s iPad Mini killer has a stylus to stab other rivals too
Surprise! Intel smartphone trounces ARM in power trials
Tests show equal performance while sipping significantly less juice
Apple said to be 'exploring' 5.7-inch iPhone
Who's the copycat this time, Mr. Cook?
Google Chromebooks now in over 6,600 stores
Major, worldwide retail push begins this summer
Samsung plans LTE Advanced version of Galaxy S4
1Gbps download capability could stiffen drooping S4 sales forecasts
Review: Belkin Thunderbolt Express Dock
Missing Mac ports reunited, for a price