Feeds

Salesforce shuns Google Docs route (for now)

Benioff resists Office 2.0 distraction

Security for virtualized datacentres

Salesforce.com wants to be many things to all people. But a move into hosted office productivity apps won't be appearing on its agenda anytime soon.

Chief executive Marc Benioff said Salesforce.com will add complementary services to its core customer relationship management (CRM) service, while leaving the frothier elements of Web 2.0 and Office 2.0 to others.

"If we try to pick off other things too soon, it's not going to serve them [customers] or us. I don't want to go into spreadsheets, word processors or email," he said.

Speaking at his company's annual Dreamforce event this week, Benioff said: "We want to do CRM very well, sales, partner marketing, mobile, content and ideas... are important to us to own and dominate. There are lots of things out there, but we don't want to be all things. We want to be open and have other people build on this [the Salesforce.com platform and underlying database]."

According to Benioff , Salesforce has a challenge to deepen its presence within existing customers. In other words, clients could be buying a lot more seats from the company - maybe four times as much as they are buying today.

So the company has to bang the drum to let them know that it does other stuff besides CRM. "A lot of our customers still think we only have one application... most don't know we have a customer service and support application or marketing application," he said. "We think there's a tremendous opportunity to break out of SFA [sales force automation]."

Another problem, is the newness of on-demand applications. Most customers, despite what start-ups and venture capitalists in Silicon Valley would have you think, are new to the whole idea of on-demand.

"When we rolled it out for the first time [Visualforce, announced this week] customers did not get it," Benioff said. "We have manifested who we are and what we can do for customers... the reality is even though I get it I do not take it for granted that anyone else gets it."®

Choosing a cloud hosting partner with confidence

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.