Feeds

Consumers confused by HD

Studies and stats at the ready

Mobile application security vulnerability report

If you’ve bought an HD TV, but aren’t even considering buying a high definition disc player any time soon, then you’re not alone. A report by US market watcher NPD Group has revealed that consumers are still utterly confused by the HD message and that most are still happy with the traditional DVD format.

Traxdata Blu-ray re-writable disc
Do you know what the benefits of a Blu-ray disc are?

The group’s report found that of the 5500 or so people it questioned, only 11 per cent of those already owning an HD TV were considering buying either an HD DVD or Blu-ray Disc player in the next six months.

However, the report found that consumers were more aware of the HD DVD format than they were of Blu-ray, but that those who had already bought an HD DVD player did so because it was cheaper than a Blu-ray player. On the flip side, those that had already bought a Blu-ray player did so because they thought it was superior to an HD DVD player.

mitsubishi 30gb hd dvd-r media
Or how about the benefits of HD DVD?

Only 23 per cent, identified as “early adopters” by NPD, intend to replace sections of their current DVD collections with an HD format. But 63 per cent of existing HD player owners claimed they would like to buy new releases in an HD format.

Not everyone is lost in a sea of format wars stats though. Several online sources have claimed that media mogul Rupert Murdoch yesterday stated that Toshiba, a primary backer of HD DVD, had sealed Paramount’s allegiance to the format through some sort of, ahem, monetary agreement.

Sony has already made the decision to ditch DVD from all its video recorders in Japan, in favour of Blu-ray. Whilst Acer recently joined the HD DVD Promotional Group, despite already announcing its support for the Blu-ray Disc format.

For an in-depth look at the benefits of, say, Blood Diamond on either format, then check out our new Q&A section.

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.