Feeds

LG readies pink Shine for UK, gold for Asia

7 Elements of Radically Simple OS Migration

LG has brought some colour to its silver Shine line of mobile phones, announcing plans to bring a black, a gold and - inevitably - a pink version of the handset to the UK.

New LG Shine colours
LG's Shine: flying new colours

Well, sort of. British buyers are going to be offered the pink version, but you'll have to travel to Asia if you fancy the gold model. The black one's actually been here for a while.

New LG Shine colours New LG Shine colours
LG's Shine: pink and gold, up close

LG said the pink model would be "only aimed at European women" looking for a phone to represent their "individuality and style".

Far Easter buyers, on the other hand, will want the gold handset because of the colours regal connotations, the manufacturer added.

The new colours will arrive in stores in October, LG said, with consumers in the UK and the Netherlands getting first dibs.

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?