Feeds

Benioff launches pre-emptive A1S strike

Tenants up the wazoo

Boost IT visibility and business value

Dreamforce Marc Benioff, Salesforce.com's chief executive, today poured scorn on SAP for its temerity in planning on-demand business applications. At no time did he mention the company by name, but everyone recognised his target when he referred to software firms using dated architectures and hoodwinking customers.

He said vendors failing to adopt a multi-tenant architecture - as used by Salesforce along with other online services such as Google - are really trying to get customers to use their on-site and datacenter-based services.

Speaking ahead of SAP's long-awaited A1S service launch on Wednesday, Benioff told press and analysts at his company's Dreamforce conference in San Franciso: "Some software companies are going to be announcing a single tenancy architecture this week - what were they thinking? They spent three years writing it? They spent three years writing it?!"

"The eBays, Yahoo!s, and Googles have multi-tenant architectures. None of them use virtualization and federation. The only ones are on-premises companies that want to trick you into starting in their datacenter and then trick you [by] saying: 'You know... all this on-demand stuff is BS anyway.

"When you are building these ecosystems and exchanges, multi-tenancy is the way to go," he said.

Salesforce uses a multi-tenant model, where its 35,000 users share a single platform, accessing the same services such as data storage and security. Multi-tenant is, theoretically, simple to update and customize for the vendor, partners and customers.

Salesforce's new Apex programming language supports the multi-tenant model. This relies on metadata to build and customize applications and interfaces, and separates them from the underlying data. The company claims 23 major releases for its service in eight years with, on average, 100 new features per release.

Parker Harris, EVP of technology and a Salesforce.com co-founder, chipped in with: "Multi-tenant has given us the ability to dynamically tune all customers. We've written a multi-tenant query optimization engine infront of the Oracle database... Multi-tenant drove us to go 100 per cent on the metadata model. There's no short cuts in multi-tenant."

The alternative to multi-tenant in hosting is for a single-instance, or isolated-tenancy, model, where each customer can have their own application or server. This has been used in traditional application hosting.

SAP has kept a fairly tight-lip on what A1S will contain, but the service is expected to employ isolated-tenancy, which SAP is calling "mega tenancy."®

Boost IT visibility and business value

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.