Feeds

Google says go-go-Gadget Ads

The joy of web app advertising...sob

Providing a secure and efficient Helpdesk

Google is rolling out yet another way of pumping advertising onto the web with Gadget Ads, and this time it reckons it can trick you into thinking it's real "content", whatever that is.

According to the PR bumpf: "Gadget Ads are designed to feel more like original content than a typical ad." The system openly lets developers build flexible and "rich" Flashtastic ads with audio, interactive elements, and feeds packaged together in a HTML and JavaScript web application.

Google will then splatter the melange across the Google Content Network* with no direct serving or hosting costs. Google describes Gadget Ads as "websites within websites". We're about to enter an advertising wormhole, people.

To begin with, they'll only be available to a few top-paying AdWords advertisers, but should be open to your local viagra dealer soon. A button will be available to add the campaign to your iGoogle homepage. The reason you'd want to do this is unclear.

Yahoo! has the same idea to convince people into thinking ads are interesting in their own right, as UK boss Glen Drury told us back in May.

Google's top UK sales lad Matt Brittin said: "The joy of Gadget Ads is that they are interactive and fun without being intrusive, and can be used without people having to leave the webpage they were originally on."

This is Google's second big new market push in two days after the launch of Mobile AdWords yesterday. ®

* The Register's commercial tentacle is a partner in the Google Content Network.

Internet Security Threat Report 2014

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
'In... 15 feet... you will be HIT BY A TRAIN' Google patents the SPLAT-NAV
Alert system tips oblivious phone junkies to oncoming traffic
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.