Feeds

Yahoo! hopes Mash will be a monster

360! take! two!

Securing Web Applications Made Simple and Scalable

Yahoo! has launched a new social networking site, its second such foray into the field.

Mash is a new service from Yahoo! currently in beta mode. The social networking project can only be accessed by invite at present, and opened to a handful of users on 14 September.

The new project follows the failure of Yahoo! 360, the firm's previous effort at infiltrating the social networking sphere, to gain a significant foothold in the market.

Mash adds to the stable of Web 2.0 sites that have either been acquired or developed by Yahoo!. These include Flickr, the photo sharing service, del.icio.us, a website for sharing links on the internet and Upcoming.org, an event planning service.

This latest move is part of Yahoo!'s efforts to revitalise its internet business, which has suffered from slower growth relative to that of its chief rival, Google. Industry commentators have long suggested that Yahoo! look at moving into the social networking space in order to give its business the kick start it needs to compete more effectively.

Yahoo! is more than a little late to the social networking party though and has a lot of catching up to do with its fellow revellers who have impressed investors.

Facebook reportedly walked away from a $1bn offer from Yahoo! last year while MySpace was bought by Rupert Murdoch's News Corporation for $580m in 2005.

© 2007 ENN

Build a business case: developing custom apps

More from The Register

next story
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.