Feeds

Orange speaks out with new voice

Tha's wanting a top up, lass?

Choosing a cloud hosting partner with confidence

In between sulking with Nokia and billing customers for imaginary debts, Orange UK has changed the voice used for its menus and automated systems, opting for something a little more matey and a little less BBC.

While other operators test femtocells, broadcast video, or prepare to do battle with the imminent iPhone, Orange has re-recorded all its voice prompts with something "designed to be friendly and engaging". Apparently, "the new Voice of Orange reflects social trends and preferences towards a more informal tone of voice".

Orange said customers were polled on a range of accents, tones, and voices before "Ruth" was selected. Orange won't confirm who supplied the voice, but our information is that it was actor Ruth Gibson, who apparently supplies a range of accents.

After sticking with the old voice for 13 years there's little harm in making a change, though one has to wonder at the list of priorities in the Orange HQ these days. ®

Beginner's guide to SSL certificates

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.