Maybe it's just because I only get a limited number of GPRS Mb bundled with my contract, but when I'm using my phone to get information, the last thing I need is adverts of any kind.

They are a waste of bandwidth, and trying to persuade me whilst I'm on the move, to waste my time looking at a plug for a product is just a waste of everybody's effort.

The outcomes from queries made on mobile devices will determine the content, not the other way around. To use the author's example, pub advertisers will quickly realise that having a signup page as their touchdown is a stupid idea in the context of their business, when they can gain more revenue from directing people to their doorstep using the mobile platform than from any gimmicky sign-up crapola. I use my phone regularly for searching out addresses using the Google Maps mobile application. It is incredibly handy to have that function accessible from the palm of your hand. The next generation of adverts when they roll out on Google maps will not only be tolerated by mobile users it will be demanded. Cheers!

"All your mobile are belong to ads"

This is just an extension of about 12-15 years ago when people had to pay per minute on dial-up they still served ad's then.

My question is that do you have to op-in to having your ads on a mobile because theres not a lot of sites which are "mobile safe".

How will they separate the garbage data (ads) from the data I'm trying to access? I get billed for the data transfer, and the site gets the money from the ad site? What kind of crap is this?

I guess I won't be getting a data package anytime soon now. I'm NOT paying to watch commercials on my goddamn phone.

This is the stupidest idea they have come up with yet, apart from the shit-ware google desktop crap.

When will the powers that be legislate to allow users to opt out of advertising - especially when we are paying per bytes for connections on mobile devices?