Feeds

Google punts ads on the move

All your ads are now mobile

Providing a secure and efficient Helpdesk

Google has expanded its AdWord product to mobiles, allowing creators of mobile content to embed Google advertisements into their pages and receive revenue on click-throughs.

But advertisers expecting a desktop browser may be disappointed when their beautiful landing page is rendered on a two inch screen.

Advertisers pay for every user that arrives at their landing page (the page the advert links to), and the page hosting the advert gets around 80 per cent of the money. Google's initial intention is to apply that same model to mobiles; serving the same adverts to pages designed for mobiles, without offering advertisers the ability to target either platform.

As users start to understand the potential as well as the limitations of mobile data, the scramble to present them with advertisements is well underway. However, taking an internet model and applying it to the mobile browsing experience may not be the best idea.

Google is planning to trans-code the landing pages to suit the mobile device being used, but even if it can squeeze the whole thing onto a mobile phone in a useable form, it's questionable if the content of the landing page will be of interest to the user.

Most landing pages require the user to buy or sign up to something, which may suit the user sitting in a comfortable office chair, but is unlikely to be of interest to the same user trying to find a pub.

Nokia's purchase of Enpocket was a recognition of that company's understanding of the mobile advertising business. Google may understand advertising, but when it comes to mobile phones it's still got a lot to learn. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.