Nokia gets into mobile advertising
Nokia continues its path towards being a consumer-service provider with its acquisition of Enpocket, a specialist in the delivery of targeted mobile advertising.
Enpocket is a leader in mobile advertising, using technologies such as MMS, WAP, and streaming video services to get the message out to mobile phones. Most of its business, however, uses the less-sexy-but-more-profitable SMS promotions route, as witnessed by a decent portfolio of customers including Pepsi, Ford, Samsung, and William Hill.
Mobile advertising promises to be an interesting battleground over the next few years. Google and their ilk are pushing the internet model further into the mobile domain, leaving a real opportunity for companies who understand how mobility changes advertising, and Nokia is hoping to become one of them by buying up that knowledge.
Financial details of the deal, due to be completed by the end of the year, were not disclosed. ®
NOKIA, WAKE UP!!!!!!!!!!!!!!!!
Here in USA Nokia is not a big name,and the only reason for that is,they NEVER advertis anywhere! Motorola have all these super cool TV ads and billboards. NOKIA, WAKE UP!!!!!!!!!!!!!!!!
Well, they can shove that idea right up their .....
..... SIM card slot where the sun don't shine!
The last thing, no, the thing that is after the last thing is that I want unsolicited advertising to my mobile handset. They'd better have an opt-out or OFCOM are going to be inundated with public complaints.
The thing that gets me is that the mobile industry bleats like a stuck pig when they get regulated. And then they go and think up something like this. For my money I'm getting inclined to think that the entire mobile industry should be so tightly regulated in every aspect that they are not allowed to launch new ideas without them first being approved by the same committee that designed the Camel.
...damn, I was going to say that!