Feeds

Bell Canada in Sex Pistols billboard ad gaffe

Holocaust reference not a gas

Build a business case: developing custom apps

Bell Canada is suitably red-faced after deploying a billboard campaign featuring a young woman dressed in punk rock attire and proudly sporting a badge declaring "Belsen was a gas".

According to Reuters, the ads for Bell Canada's Solo discount service "appeared in mass-transit systems in Vancouver, British Columbia, as well as in Toronto, which has a large Jewish community and many Holocaust survivors" before the company realised it had inadvertently included the Sex Pistols' song title.

Bell Canada spokesman Mark Langton explained that the ads was approved based on "sample images that were smaller than the final billboard", and that "in the proofing and approval materials, it was impossible to see the button, so our folks missed it".

He added: "It was inadvertent. Obviously, we would never depict such an offensive slogan in our advertising."

Langton confirmed the ads had been pulled and apologised on behalf of Bell Canada "for any offense or distress that we caused". ®

Next gen security for virtualised datacentres

More from The Register

next story
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?