Feeds

AMD gives itself Web 2.0rhea

Micro-bogged news feeds

Intelligent flash storage arrays

While struggling to get its chip machismo back, AMD has decided to distract itself as much as possible by rolling out a new Twitter-based news service.

Yes, friends, it has come to this. The same company that set up a huge - now vacant - shop in Sadville wants to grab hold of hacks via the worthless craze known as micro-bogging. We're told that reporters need to sign up to AMD's Twitter trough here if they want to receive 24X7 pearls of wisdom from the marketing department. With all of 140 characters to work with, you can see where this leads.

"Dewd. Hector sez, 'Our competitor sucks.' See you in court, Chipzillinator!"

Or perhaps.

"Here's a friendly reminder. Native cores rule. (You will get 18 reminders today.)"

AMD appears determined to attract the worst of the worst from the hack kingdom. Last week, the chip maker gave time to pro-bogger Robert Scoble, who interviewed CEO Hector Ruiz.

Reflecting on the experience, Scoble noted, "I try to learn something from these interviews and heard a term I hadn’t heard before. Turns out that AMD is planning on putting a lot more on processors in the future than just transistors."

Wow.

(I've only run into Scoble a couple of times at press sessions, and he has an awesome knack for having no idea what's going on even after being brain pounded by marketing material for an hour. Perhaps it's time to turn off the Twitter account and read a news story?)

Anyway, the AMD Twitter feed should fit right into Scoble and other boggers' wheelhouse. Stay tuned for more information on AMD's wicked cool, #&@%## journey past transistors and toward chip fairies one Zen koan at a time. ®

Security for virtualized datacentres

More from The Register

next story
Apple CEO Tim Cook: My well-known gayness is 'a gift from GOD'
'I have benefited from the sacrifice of others'
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.