Feeds

Salesforce.com uses Force to disappear

Not the interface you're looking for

The Power of One Brief: Top reasons to choose HP BladeSystem

Salesforce.com's incredible disappearing act will continue next week the announcement of its latest platform and tools initiative to target developers.

Silicon Valley's on-demand poster child will kick off its annual Dreamforce event in San Francisco, California, by unveiling a hosted development environment that lets ISVs build applications on its AppExchange market minus the usual Salesforce.com branding.

Called Force.com, and due in 2008, the environment consists of the Visualforce interface to build and customize UIs. Visualforce will contain components and tools for developers to build and customize interfaces and UI behaviors and use HMTL, Flash, AJAX and Salesforce.com's own Apex language.

Squeezing out the news ahead of Dreamforce, Salesforce.com called Force.com its most important release to date, because it enables developers to build the interface they want for any situation.

Adam Gross, vice president of developer marketing, said tactfully that Force.com would "ease the branding woes of current developers".

Translated, that means developers and independent software vendors (ISVs) packing out Salesforce.com's AppExchange marketplace are getting tired of having their benefactor's logo and branding in their customers' faces, when their own could be there.

No doubt, ISVs will also welcome greater freedom to customize their software to the customer's needs, and the ability to make hosted applications resemble the interfaces of more-familiar on-site software or existing offerings.

Force.com is Salesforce.com's latest withdrawal from the public-facing side tof ApexExchange and its platform service. In April Salesforce.com announced Platform Edition, which lets users install and customize AppExchange applications but without the company's trademark CRM elements. That followed the similar AppExchange OEM Edition last year.

The editions enable users to tap Salesforce.com platform's underlying data model, security architecture, interface, version tracking capabilities and meta-data.

As with Force.com, Platform Edition and OEM Edition have been designed to turn Salesforce.com into a provider of hosted business applications by going into areas of companies that don't use CRM. ®

Seven Steps to Software Security

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.