Feeds

Salesforce.com uses Force to disappear

Not the interface you're looking for

Secure remote control for conventional and virtual desktops

Salesforce.com's incredible disappearing act will continue next week the announcement of its latest platform and tools initiative to target developers.

Silicon Valley's on-demand poster child will kick off its annual Dreamforce event in San Francisco, California, by unveiling a hosted development environment that lets ISVs build applications on its AppExchange market minus the usual Salesforce.com branding.

Called Force.com, and due in 2008, the environment consists of the Visualforce interface to build and customize UIs. Visualforce will contain components and tools for developers to build and customize interfaces and UI behaviors and use HMTL, Flash, AJAX and Salesforce.com's own Apex language.

Squeezing out the news ahead of Dreamforce, Salesforce.com called Force.com its most important release to date, because it enables developers to build the interface they want for any situation.

Adam Gross, vice president of developer marketing, said tactfully that Force.com would "ease the branding woes of current developers".

Translated, that means developers and independent software vendors (ISVs) packing out Salesforce.com's AppExchange marketplace are getting tired of having their benefactor's logo and branding in their customers' faces, when their own could be there.

No doubt, ISVs will also welcome greater freedom to customize their software to the customer's needs, and the ability to make hosted applications resemble the interfaces of more-familiar on-site software or existing offerings.

Force.com is Salesforce.com's latest withdrawal from the public-facing side tof ApexExchange and its platform service. In April Salesforce.com announced Platform Edition, which lets users install and customize AppExchange applications but without the company's trademark CRM elements. That followed the similar AppExchange OEM Edition last year.

The editions enable users to tap Salesforce.com platform's underlying data model, security architecture, interface, version tracking capabilities and meta-data.

As with Force.com, Platform Edition and OEM Edition have been designed to turn Salesforce.com into a provider of hosted business applications by going into areas of companies that don't use CRM. ®

The essential guide to IT transformation

More from The Register

next story
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?