Feeds

Bebo fingers Yahoo! for display ads

Hey! Kids! Buy! This!

Internet Security Threat Report 2014

"Marketing is essentially about feeding poop back to the diners fast enough to make them think they're getting real food." - Generation X, Douglas Coupland

Bebo, the most kiddie-centric of the leading social networks, has cut a deal with Yahoo! to match profiles with targeted display advertising.

The deal covers Bebo's biggest two markets: the UK and Ireland, where it claims close to 11 million users. Yahoo!'s job will be to flog banner ad inventory - traditionally its strong suit - and share an undisclosed cut of the cash with Bebo. Microsoft acts in a similar way for Facebook, while Google is responsible for both display and text ads on MySpace.

Bebo will still provide advertisers with "engagement marketing campaigns", which is its description for advertorial.

The arrangement strengthens ties between the pair. Yahoo! won the contract to provide Bebo with search facilities in May, which was extended as part of the pair's latest joint announcement. Yahoo! will also get to promote its Answers service to Bebo kids.

Unconfirmed reports in the press earlier this year, prior to Terry Semel hitting eject on the Yahoo! CEO seat, whispered that a $1bn acquisition was in the works, but it never materialised. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
HTML5 vs native: Harry Coder and the mudblood mobile app princes
Developers just want their ideas to generate money
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.