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HP has appointed a long-time Disney executive, Michael Mendenhall, as its new marketing boss.

Mendenhall has worked for Disney for the past 17 years and was responsible for marketing Disney's theme parks across the world.

His new title at the ink giant is senior vice-president and chief marketing officer. He will report to Shane Robison, HP's executive vice-president and chief strategy and technology officer.

Mendenhall starts his new job 1 October.

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