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AMD's tier one partners sing homage to Barcelona

It's history, perched on a fence

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"We are leading the market in terms of quad-four adoption… We won't rest in our position. More than 50 per cent in Europe are quad-core sales, of course these are mostly Intel. But the good news for AMD is that Dell has confidence in the technology it is offering."

Elsewhere, IBM cautiously touted what it considered to be the merits of Opteron including telling the gathered audience of hacks and partners that it found memory output to be 27 per cent higher as well as seeing better power efficiency over Intel's equivalent offering.

IBM system x and Bladecenter vice president Stefan Buerkil said: “I think it will extend our leadership position and IBM is fully supportive of quad-core technology.”

Acer said at the event that it was not really interested in datacentres and that it will instead be focusing its attention on coughing up servers for SMB customers. It said the benefits Opteron offered the firm was in its ability to "future proof" platforms.

Acer product business director John Roberts said:

"Six-month platform changes are not good for the channel, they can cause a big disruption to our customers. The mechanical failures have been much improved with Opteron and we're very happy with what we've seen there. A single management interface, remains common and constant. That way no one needs to go out and reinvest in training."

But by far the most entertaining presentation came from operating system giant Novell, whose representative decided to tear up the script and appeal to the hearts and minds of anyone who cared to listen.

The firm's partner technology manager Lowry Snow told the press that if there was one message we should deliver to all you readers out there then it had to be for us to personally thank AMD "for rejecting mediocrity."

Comparing AMD to individuals in history who had walked away from the status quo, Snow said the firm should be applauded for "looking at the technology landscape and saying it's time to change things."

Perhaps by that point cabin fever had set in. Right now it's impossible to know if history will indeed be kind to AMD. ®

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