Feeds

AMD's tier one partners sing homage to Barcelona

It's history, perched on a fence

Next gen security for virtualised datacentres

Analysis Vendors, vendors everywhere: Yep, all the major players turned up in Barcelona at the EMEA launch of AMD's so-called "native" quad-core Opteron processor chip. Well okay, nearly all.

Perhaps significantly, Microsoft was missing from the European arm of the jamboree that some observers have described as an incredibly important, make-or-break launch for AMD as it scrambles to pull back market share in the $40bn a year x86 tug of war with Intel.

But there were plenty of other tech giants present flexing their marketing muscles and touting a combined total of some 50 new products expected to flood the market over the coming week.

IBM, Dell, HP, Acer, Fujitsu Siemens Computers, Novell, Sun and VMWare were all heavily preoccupied with fostering their relationship with Intel's bitterest rival.

Unsurprisingly, most remained securely on the fence, choosing their words carefully as they trumpeted what they saw as the positive aspects of the Opteron chip.

Skipping the fact that AMD has launched the chip that was originally code-named Barcelona six months late and at only 2Ghz performance, many of the firm's first tier partners instead sang the praises of virtualisation, energy efficiency and something the chipmaker dubbed as "investment protection".

Dell bigged up AMD's latest chip offering by confirming that it will release what it claimed will be the industry's first two-socket 2U virtualisation-optimised server in an exclusive platform partnership with the chipmaker.

El Reg asked Dell's EMEA servers and solutions director Eric Velfre how its relationship with AMD compared to Intel?

He said: "Competition is a good thing... But I think we've made a clear point here that right now AMD offers the platform of choice for us."

Strong stuff indeed.

Getting Dell's sales team, which has undoubtedly been grappling with the computer maker's recent decision to indirectly flog its PCs via the channel, to determine the benefits of Intel and the benefits of AMD is a constant focus, said Velfre.

5 things you didn’t know about cloud backup

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
Docker kicks KVM's butt in IBM tests
Big Blue finds containers are speedy, but may not have much room to improve
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Gartner's Special Report: Should you believe the hype?
Enough hot air to carry a balloon to the Moon
Flash could be CHEAPER than SAS DISK? Come off it, NetApp
Stats analysis reckons we'll hit that point in just three years
Dell The Man shrieks: 'We've got a Bitcoin order, we've got a Bitcoin order'
$50k of PowerEdge servers? That'll be 85 coins in digi-dosh
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.