Feeds

AMD's tier one partners sing homage to Barcelona

It's history, perched on a fence

Beginner's guide to SSL certificates

Analysis Vendors, vendors everywhere: Yep, all the major players turned up in Barcelona at the EMEA launch of AMD's so-called "native" quad-core Opteron processor chip. Well okay, nearly all.

Perhaps significantly, Microsoft was missing from the European arm of the jamboree that some observers have described as an incredibly important, make-or-break launch for AMD as it scrambles to pull back market share in the $40bn a year x86 tug of war with Intel.

But there were plenty of other tech giants present flexing their marketing muscles and touting a combined total of some 50 new products expected to flood the market over the coming week.

IBM, Dell, HP, Acer, Fujitsu Siemens Computers, Novell, Sun and VMWare were all heavily preoccupied with fostering their relationship with Intel's bitterest rival.

Unsurprisingly, most remained securely on the fence, choosing their words carefully as they trumpeted what they saw as the positive aspects of the Opteron chip.

Skipping the fact that AMD has launched the chip that was originally code-named Barcelona six months late and at only 2Ghz performance, many of the firm's first tier partners instead sang the praises of virtualisation, energy efficiency and something the chipmaker dubbed as "investment protection".

Dell bigged up AMD's latest chip offering by confirming that it will release what it claimed will be the industry's first two-socket 2U virtualisation-optimised server in an exclusive platform partnership with the chipmaker.

El Reg asked Dell's EMEA servers and solutions director Eric Velfre how its relationship with AMD compared to Intel?

He said: "Competition is a good thing... But I think we've made a clear point here that right now AMD offers the platform of choice for us."

Strong stuff indeed.

Getting Dell's sales team, which has undoubtedly been grappling with the computer maker's recent decision to indirectly flog its PCs via the channel, to determine the benefits of Intel and the benefits of AMD is a constant focus, said Velfre.

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
AWS pulls desktop-as-a-service from the PC
Support for PCoIP protocol means zero clients can run cloudy desktops
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.