Feeds

Orange to turn pink at Xmas to favour young women

Miss Understanding

HP ProLiant Gen8: Integrated lifecycle automation

Orange UK has shown off the pink LG Shine phone it plans to offer to UK consumers in the run up to Christmas - along with a rose-tinted Samsung F210, and salmon-hued W580i and W200i from Sony Ericsson.

Orange's pink LG Shine
Orange's pink Shine: 85 per cent of young women want one

The mobile phone network said the pink Shine is "sure to appeal to the 85 per cent of young women out there who want a pink handset for Christmas" - a finding at odds with research published today that most women don't want pink gadgets, finding them "patronising and offensive".

Orange's purple Samsung U600
Orange's purple U600: year's hottest colour. Apparently

In response, Orange quoted its own research, which it said showed the overwhelming majority of "young females" do indeed want a pink phone.

In addition to the pink handsets, Orange also unveiled a decidedly more seasonal bright red Sony Ericsson W910i. It also showed off a version of Samsung's U600 slider kitted out in purple, presumably for the percentage of people identified by Orange customer research who want a handset with Imperial Roman pretensions this Christmas. Apparently, purple is 2007's "hottest colour".

Most of these handsets will be available with monthly airtime subscriptions and as part of pay-as-you-go packages. The W910i is available on subscription only, while the pink W200i will only be made available to PAYG customers.

The Power of One Infographic

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
UN to Five Eyes nations: Your mass surveillance is breaking the law
And Navi Pillay calls for Snowden to be protected
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.