Feeds

Orange to turn pink at Xmas to favour young women

Miss Understanding

Internet Security Threat Report 2014

Orange UK has shown off the pink LG Shine phone it plans to offer to UK consumers in the run up to Christmas - along with a rose-tinted Samsung F210, and salmon-hued W580i and W200i from Sony Ericsson.

Orange's pink LG Shine
Orange's pink Shine: 85 per cent of young women want one

The mobile phone network said the pink Shine is "sure to appeal to the 85 per cent of young women out there who want a pink handset for Christmas" - a finding at odds with research published today that most women don't want pink gadgets, finding them "patronising and offensive".

Orange's purple Samsung U600
Orange's purple U600: year's hottest colour. Apparently

In response, Orange quoted its own research, which it said showed the overwhelming majority of "young females" do indeed want a pink phone.

In addition to the pink handsets, Orange also unveiled a decidedly more seasonal bright red Sony Ericsson W910i. It also showed off a version of Samsung's U600 slider kitted out in purple, presumably for the percentage of people identified by Orange customer research who want a handset with Imperial Roman pretensions this Christmas. Apparently, purple is 2007's "hottest colour".

Most of these handsets will be available with monthly airtime subscriptions and as part of pay-as-you-go packages. The W910i is available on subscription only, while the pink W200i will only be made available to PAYG customers.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.