Feeds

Yahoo! swallows! BlueLithium!

Ads chemical romance

Remote control for virtualized desktops

Search engine behemoth Yahoo! has ramped up its service for advertisers by acquiring privately held global ad network BlueLithium for $300m.

San Francisco-based BlueLithium was founded in 2004 and offers web usage matchmaker technology that marries ads with an individual's lifestyle choices and interests.

Yahoo! has been on an advertising shopping spree in recent months with a number of acquisitions, including the buyout of German mobile ad outfit Actionality and online ads exchange service Right Media.

Up against rival search engine mammoths Google and Microsoft, Yahoo! is attempting to regain market share following a continuous profits slide over the past 18 months.

Earlier this year, Google acquired DoubleClick while Microsoft swallowed up aQuantive. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?