Feeds

NBC leaves Apple for Amazon

From one less-than-ultimate experience to another

Security for virtualized datacentres

After ending its relationship with Apple, NBC has jumped in bed with Amazon.

Late last week, NBC Universal all but pulled its TV shows from iTunes, unhappy with the $1.99 price tag Apple slaps on new episodes. But the media behemoth has now agreed to sell many of the same shows over Amazon's Unbox service - at exactly the same price.

Older NBC shows are already available from the Amazon video download service at $1.99 a pop, and the world's most popular e-tailer has confirmed that new shows from the upcoming TV season will carry the same price tag.

On Thursday, NBC told Apple it was not renewing their contract to sell "The Office," "Heroes," and other TV shows over iTunes. The contract wasn't due to expire until December, but Apple got all huffy, saying it would preemptively axe NBC's shows sometime this month.

According to Apple, NBC failed to renew the contract because Jobs and Co. wouldn't pony up more money for the shows. Evidently, NBC wanted "more than double" the existing wholesale price, and Apple refused to comply, claiming that such a deal would see iTunes' retail price jump from $1.99 to $4.99.

But it looks like NBC was happy to settle for a $1.99 retail price on Unbox.

NBC and Amazon announced their Unbox agreement yesterday, though a deal was long in the works. According to an Amazon spokesman, NBC TV shows popped up on the service as much as three weeks ago - before the media giant parted ways with Apple.

"With the addition of NBC Universal TV content to Amazon Unbox, fans now have the ultimate convenience for enjoying their favorite shows whenever or wherever they want," said Jean-Briac Perrette, NBC president of digital distribution. "This further expands our longstanding relationship to bring a robust content offering to the marketplace in a variety of ways that will benefit the consumer and, at the same time, protects our content."

That "ultimate convenience" bit sounds like a swipe at Apple. But the term is no more appropriate when applied to Unbox. The ultimate digital video experience wouldn't involve DRM.

Yes, Unbox videos can be viewed on Windows machines, but they don't play on iMacs, iPods, or iPhones. For what it's worth, NBC shows are still available on iTunes - though Apple no longer promotes them on iTunes landing pages. ®

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
SCREW YOU, EU: BBC rolls out Right To Remember as Google deletes links
Not even Google can withstand the power of Auntie
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
10 Top Tips For PRs Considering Whether To Phone The Register
You'll Read These And LOL Even Though They're Serious
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.