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iPhone tops smartphone market

Almost 2% of US phones sold in July were Apple-based

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Market analyst iSuppli (no relation) reports that the iPhone captured 1.8 per cent of US handset sales in July, outselling all other models of smartphone during its launch month.

The study also reports that nearly a quarter of iPhone buyers were not AT&T customers. When an AT&T customer buys an iPhone Apple gets a cut of $3 a month, but when someone switches to AT&T then Apple's cut rises to $11 a month.

So Apple makes a lot more on switchers than loyal AT&T customers; which suits both companies. Raking in $11 a month on a quarter of iPhone users in addition to the margin on the hardware has got to be good for Apple.

It's hard to predict future sales on the basis of the launch month, but iSuppli does: reckoning Apple will shift 4.5 million iPhones during 2007, rising to 30 million in 2011. This seems optimistic, but will depend on how they develop the product. ®

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Latest Comments

@Will Leamon

You read the article, right? Sounds to me like the iPhone is 'cool' for most people, not just Mac users.

I have no idea what the official definition of a smartphone is, but stuff like its video playback beats basically any smartphone on the market; and I think more people find that useful than a spreadsheet app - hence the sales figures.

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Of course it's a smartphone

It's a smartphone for that hipster idiot in the PC v. Mac adds. Of course he's too cool to need anything other than web pages. Who would dare insult a phone with a spreadsheet or a custom GPS app? That is sacrilege in the Mac world of Cool. Youtube is all thy shall ever need.

See for Mac users cool = Something to look at.

For the Rest of Us cool = Something you can actually use.

On a practical note the Iphone has to billed as a smartphone just so marketing can call it the top selling anything. And considering Smartphones don't sell that much it's not that bold a claim anyway.

Now if someone were to bundle bog-standard cell phone capabilites into a Playstation Portable that would be cool... and it would probably cost the same as an Iphone. Only difference is the PSP would be worth it.

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@Ged

" ... it has the functionality most phones had 5 years ago". Clearly, with the full stop missing from your post, El Reg has deleted most of your message which would have gone on ...

" ... apart, that is, from:

Easily accessible FULL internet use

The ability to join calls at the press of one (simulated) button

A widescreen Music and video player ..."

I was around 5 years ago and NONE of the phones I can recall had any of those features so do your homework before opening your browser!

Oh, and while I'm here ...

Omigod! Apple are gonna go bust!

Omigod! This device stinks/is useless/has nothing new/is Apple's Nemesis/will never catch on/will sink Apple/is the worst thing since nuclear weapons/has a battery life of three minutes/is made of hard cheese ... (circle as appropriate).

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