'Screw the Long Tail'? Not us!
Songwriters strike YouTube royalty deal
The first deal of its kind to compensate songwriters for music played on YouTube should benefit them all, the parties said today.
The British collection society the MCPS-PRS Alliance, which represents over 55,000 publishers and composers, today announced a licensing deal with the Google-owned site covering 10m pieces of music. It's the first collecting society to strike a royalty deal with the service. But what appeared to be an offhand remark by an Alliance executive struck a sour note with members.
The Financial Times website quoted the Alliance's online director Andrew Shaw saying the Alliance would only skim the top five to ten per cent of the most popular videos to begin with.
"The long-tail is not worth calculating," the paper reports. It's an incendiary comment from a membership organisation, and sent message boards and mailing lists into a frenzy today.
But Shaw tells us the quote got mangled on the way to the web, and doesn't represent the Alliance's intentions.
"I was simply explaining that where no reporting data exists, it's impossible to go from no data to 100 per cent data overnight," he told us. "So a video that has 3m views is a higher priority at the outset than one with three views. That's not to say that the long tail is unimportant - we represent all our members," he added.
"Most of the composers are in that Long Tail," Paul Sanders of digital distributor Consolidated Independents, and ISP PlayLouder MSP, reminded us.
Shaw said the onus is on YouTube to undertake the reporting, and that audio fingerprinting and recognition would be deployed. A harder challenge was identifying music in the background.
Did Shaw feel he'd got the best possible deal from Google?
"It's a deal we're very happy with," he said. "It's the beginning of a long-term relationship, it starts a market and builds revenues. The fact they're owned by Google hasn't really changed anything in the last nine months. Having a big parent may have encouraged us to negotiate by litigation, but we didn't think that was the most constructive way forward for our members."
Terms have not been disclosed. ®
Know the business
"... and i bet they get F all from royality collection agencies"
Fact: There are many thousands more for whom that small cheque makes a big difference.
"If you had a competent Agent and Manager such wouldn't be the case"
Want a bet?
The nature of my work is irrelevant to the point i'm making, the vast majority of us just get a flat wage and thats it and if we want something to retire with we need to save.
In what sense is the production of overpriced entertainment providing anything to mankind. Bach, Beethoven and all had no such thing as royalites yet produced some very beautiful music. Please explain how modern 'artists' deserve substantually more renumeration than the rest of us.
Oh and if ur statement about agent means be contractor, they are nearly even more worthless.
Also i am making these comments as an 'artist' as well because i do produce my own music, far more entertaining than listening to the tripe that gets pushed.
For every lame big name signed 'artist' there is a 1000 unsigned acts that are twice as original, and i bet they get F all from royality collection agencies
LOL at value productive software less than art, they would value it if it wasn't there thats for sure.