Feeds

'Screw the Long Tail'? Not us!

Songwriters strike YouTube royalty deal

Providing a secure and efficient Helpdesk

The first deal of its kind to compensate songwriters for music played on YouTube should benefit them all, the parties said today.

The British collection society the MCPS-PRS Alliance, which represents over 55,000 publishers and composers, today announced a licensing deal with the Google-owned site covering 10m pieces of music. It's the first collecting society to strike a royalty deal with the service. But what appeared to be an offhand remark by an Alliance executive struck a sour note with members.

The Financial Times website quoted the Alliance's online director Andrew Shaw saying the Alliance would only skim the top five to ten per cent of the most popular videos to begin with.

"The long-tail is not worth calculating," the paper reports. It's an incendiary comment from a membership organisation, and sent message boards and mailing lists into a frenzy today.

But Shaw tells us the quote got mangled on the way to the web, and doesn't represent the Alliance's intentions.

"I was simply explaining that where no reporting data exists, it's impossible to go from no data to 100 per cent data overnight," he told us. "So a video that has 3m views is a higher priority at the outset than one with three views. That's not to say that the long tail is unimportant - we represent all our members," he added.

"Most of the composers are in that Long Tail," Paul Sanders of digital distributor Consolidated Independents, and ISP PlayLouder MSP, reminded us.

Shaw said the onus is on YouTube to undertake the reporting, and that audio fingerprinting and recognition would be deployed. A harder challenge was identifying music in the background.

Did Shaw feel he'd got the best possible deal from Google?

"It's a deal we're very happy with," he said. "It's the beginning of a long-term relationship, it starts a market and builds revenues. The fact they're owned by Google hasn't really changed anything in the last nine months. Having a big parent may have encouraged us to negotiate by litigation, but we didn't think that was the most constructive way forward for our members."

Terms have not been disclosed. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.