Feeds

Sky to offer broadband to non-TV punters

Rupert invites you to his Picnic

Internet Security Threat Report 2014

Sky's successful drive into broadband is set to shift up a gear in November when it will launch a package aimed at the UK's 10 million-plus Freeview households.

Sky Broadband launched last year after the group bought Easynet, but currently only supplies existing TV customers as part of a bundle. It offers up to theoretical 16MBit/s ADSL via the Easynet local loop unbundled network for £10 per month. Non-TV customers can expect to pay a bit more.

Multiple sources inside the company have indicated that Sky will pitch its standalone ISP service under a new brand called Picnic. Customers will be supplied with a Netgear DG834GT v4 router, which is currently being tested by Sky's engineers for any glitches when connected to its network.

Internet "brand protection" outfit MarkMonitor has registered a series of domains including picnicbroadband.co.uk and picnicuser.co.uk. MarkMonitor ran a similar landgrab operation for Sky's bundled broadband service.

We contacted Sky for their response to the leaks. Its press office sent us this doublespeak:

Sky is the UK's fastest growing broadband provider and we're always looking at ways to bring quality and value to even more customers. However, no plans are confirmed at this time.

Such equivocations do little to force the genie back into the bottle.

Sky's broadband rollout has been relatively smooth compared to other big firms who have tried to muscle in over the last 18 months. O2 has delayed its launch twice and Orange has repeatedly failed on technical issues.

The impending all-out assault by Sky on the entire broadband market is sure to increase competition in an already fierce market. Opening up its broadband network to non-TV customers will new fronts in its war with fellow communications titans BT and Virgin Media. ®

Bootnote

Thanks to Glenn and Skyuser.co.uk for the heads-up. They've put together a full list of all the Picnic domains which have been registered here.

Providing a secure and efficient Helpdesk

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.