Feeds

Sky to offer broadband to non-TV punters

Rupert invites you to his Picnic

Boost IT visibility and business value

Sky's successful drive into broadband is set to shift up a gear in November when it will launch a package aimed at the UK's 10 million-plus Freeview households.

Sky Broadband launched last year after the group bought Easynet, but currently only supplies existing TV customers as part of a bundle. It offers up to theoretical 16MBit/s ADSL via the Easynet local loop unbundled network for £10 per month. Non-TV customers can expect to pay a bit more.

Multiple sources inside the company have indicated that Sky will pitch its standalone ISP service under a new brand called Picnic. Customers will be supplied with a Netgear DG834GT v4 router, which is currently being tested by Sky's engineers for any glitches when connected to its network.

Internet "brand protection" outfit MarkMonitor has registered a series of domains including picnicbroadband.co.uk and picnicuser.co.uk. MarkMonitor ran a similar landgrab operation for Sky's bundled broadband service.

We contacted Sky for their response to the leaks. Its press office sent us this doublespeak:

Sky is the UK's fastest growing broadband provider and we're always looking at ways to bring quality and value to even more customers. However, no plans are confirmed at this time.

Such equivocations do little to force the genie back into the bottle.

Sky's broadband rollout has been relatively smooth compared to other big firms who have tried to muscle in over the last 18 months. O2 has delayed its launch twice and Orange has repeatedly failed on technical issues.

The impending all-out assault by Sky on the entire broadband market is sure to increase competition in an already fierce market. Opening up its broadband network to non-TV customers will new fronts in its war with fellow communications titans BT and Virgin Media. ®

Bootnote

Thanks to Glenn and Skyuser.co.uk for the heads-up. They've put together a full list of all the Picnic domains which have been registered here.

Seven Steps to Software Security

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.