Feeds

Produce-licking YouTubers attacked by 147-year-old American grocer

Fresh Beets battle $1m lawsuit

Top 5 reasons to deploy VMware with Tegile

One of America's oldest grocers has sued two college students for licking its produce on YouTube.

Last week, The Great Atlantic & Pacific Tea Company - better known as A&P - slapped a $1m lawsuit on former employees Mark and Matthew D'Avella, accusing the two YouTubers of defaming the 147-year-old grocery chain in an online rap video called "Produce Paradise."

According to the suit - filed in New Jersey superior court on August 24 and recently tracked down by an El Reg hack desperate for a good read - the video shows the D'Avella brothers "doing various disparaging and disgusting things" inside the Califon, New Jersey A&P where they worked as shelf stockers before getting the sack six days ago. "At least one customer," A&P says, is extremely miffed by the video, which has the rappers "licking packaged produce and putting it back on the selling shelf" - among other things.

"This customer, understandably, was disgusted and distressed by the scenes depicted in the video," the suit reads. "Also understandably, this customer informed A&P that she would not be shopping in its stores in the future owning to the repulsive acts depicted and performed by defendants in the rap video. Given the false and disparaging statements and depictions concerning A&P an its products within the rap video, it is likely that numerous other customers of A&P will have similar reactions."

Claiming that one of the brothers dons an A&P hat in the video, the grocer has also accused the two of trademark infringement. "[The brothers] are aspiring rap artists whose use of the A&P logo and of the Califon A&P premises in the rap video to promote their rap video, and market their rapping abilities, is likely to cause confusion."

With their "Produce Paradise" video - available on YouTube as well as their personal website - the D'Avellas spend four minutes and 16 seconds rapping about, well, produce. Billing themselves as the "Fresh Beets," they lay down rhymes like "Produce. Produce. What you see is what you get, except the cut fruit, now that's some nasty shit" and "Excuse me sir, where did this grow? Bitch, do I look Mexican, I don't know." In addition to licking some fruits and vegetables, they seem to urinate on others. "But don't come up to me acting all rude because I won't be afraid to pee in your food," they chant.

A&P's suit demands that the D'Avellas remove the video from the web - and fork over $1m in damages. The company seems to ignore the video's claim that one brother was a two-time employee-of-the-month.

Meanwhile, the suit has ensured that "Produce Paradise" has now been viewed at least 41,000 times. And counting. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.