Feeds

Intel shakes up multi-core chip branding

No more Duo, Quad, Pro, apparently

Application security programs and practises

So farewell then, Core 2 Duo and Core 2 Quad: come 1 January 2008 you will be no more, leaked Intel presentation slides reveal. The Centrino Duo and Pro brands are out too, it seems.

The move appears to be an attempt by the chip giant to streamline its branding for a world where multi-core processors are not de rigueur. According to slides posted by Chinese-language site HKEPC, the Core 2 Quad and Core 2 Duo lines will simply be badged 'Core 2' from the start of next year.

Which makes sense: the dual- and quad-cores are already distinguished by their model number. Presumably, that's the metric Intel will use to differentiate a four-core Core 2 from a two-core part, though we'd hope that, from January, quad-core model numbers will be changed to reflect this more clearly than the current approach of just bunging a 'Q' on the front.

The plan will leave Intel with four desktop brands: Core 2 Extreme, Core 2, Pentium - it's dropping the 'Dual-Core' from the name of the Core architecture-based chips - and Celeron. On the mobile side, from January it will simply offer Centrino and Centrino vPro brands, with the Centrino 'wings' logo finally biting the dust.

The attachment of the vPro label to Centrino - in place of Centrino Pro - will be accompanied by a similar change on the desktop: vPro machines will be labelled Core 2 vPro. Likewise, Viiv PCs will be branded Core 2 Viiv from next January.

Server branding will remain almost as before. The only change: intriguingly, Itanium 2 chips will simply be labelled 'Itanium'.

It goes without saying, of course, that all of the new chip labels have the 'inside' in the bottom right corner, a word missing from a fair few chip labels of late.

The Power of One Infographic

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.