Feeds

Intel shakes up multi-core chip branding

No more Duo, Quad, Pro, apparently

The essential guide to IT transformation

So farewell then, Core 2 Duo and Core 2 Quad: come 1 January 2008 you will be no more, leaked Intel presentation slides reveal. The Centrino Duo and Pro brands are out too, it seems.

The move appears to be an attempt by the chip giant to streamline its branding for a world where multi-core processors are not de rigueur. According to slides posted by Chinese-language site HKEPC, the Core 2 Quad and Core 2 Duo lines will simply be badged 'Core 2' from the start of next year.

Which makes sense: the dual- and quad-cores are already distinguished by their model number. Presumably, that's the metric Intel will use to differentiate a four-core Core 2 from a two-core part, though we'd hope that, from January, quad-core model numbers will be changed to reflect this more clearly than the current approach of just bunging a 'Q' on the front.

The plan will leave Intel with four desktop brands: Core 2 Extreme, Core 2, Pentium - it's dropping the 'Dual-Core' from the name of the Core architecture-based chips - and Celeron. On the mobile side, from January it will simply offer Centrino and Centrino vPro brands, with the Centrino 'wings' logo finally biting the dust.

The attachment of the vPro label to Centrino - in place of Centrino Pro - will be accompanied by a similar change on the desktop: vPro machines will be labelled Core 2 vPro. Likewise, Viiv PCs will be branded Core 2 Viiv from next January.

Server branding will remain almost as before. The only change: intriguingly, Itanium 2 chips will simply be labelled 'Itanium'.

It goes without saying, of course, that all of the new chip labels have the 'inside' in the bottom right corner, a word missing from a fair few chip labels of late.

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?