Feeds

Intel shakes up multi-core chip branding

No more Duo, Quad, Pro, apparently

Mobile application security vulnerability report

So farewell then, Core 2 Duo and Core 2 Quad: come 1 January 2008 you will be no more, leaked Intel presentation slides reveal. The Centrino Duo and Pro brands are out too, it seems.

The move appears to be an attempt by the chip giant to streamline its branding for a world where multi-core processors are not de rigueur. According to slides posted by Chinese-language site HKEPC, the Core 2 Quad and Core 2 Duo lines will simply be badged 'Core 2' from the start of next year.

Which makes sense: the dual- and quad-cores are already distinguished by their model number. Presumably, that's the metric Intel will use to differentiate a four-core Core 2 from a two-core part, though we'd hope that, from January, quad-core model numbers will be changed to reflect this more clearly than the current approach of just bunging a 'Q' on the front.

The plan will leave Intel with four desktop brands: Core 2 Extreme, Core 2, Pentium - it's dropping the 'Dual-Core' from the name of the Core architecture-based chips - and Celeron. On the mobile side, from January it will simply offer Centrino and Centrino vPro brands, with the Centrino 'wings' logo finally biting the dust.

The attachment of the vPro label to Centrino - in place of Centrino Pro - will be accompanied by a similar change on the desktop: vPro machines will be labelled Core 2 vPro. Likewise, Viiv PCs will be branded Core 2 Viiv from next January.

Server branding will remain almost as before. The only change: intriguingly, Itanium 2 chips will simply be labelled 'Itanium'.

It goes without saying, of course, that all of the new chip labels have the 'inside' in the bottom right corner, a word missing from a fair few chip labels of late.

Boost IT visibility and business value

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Apple gets patent for WRIST-PUTER: iTime for a smartwatch
It does everything a smartwatch should do ... but Apple owns it
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.