Google enjoys summer of mobility
Mobile traffic up 35% over summer months
Google's vice president of search products, Marissa Mayer, has revealed a jump in mobile access to Google's services during May and June; a time when traffic usually drops off as users go on holiday.
Google Maps has done particularly well, with the iPhone launch increasing traffic by almost 50% at the end of June. Google Maps has a huge hey-look-at-this factor, which quickly drops off once all the user's friends have been impressed (or politely pretended to be), so it remains to be seen how much of that traffic is sustainable.
But access to GMail from mobiles also increased over the summer, as well as basic searching. The tens of millions of mobile searches daily are still only a drop in the ocean compared to desktop traffic, but an increasing one; and on a platform that Google, and others, are keen to make their own.
Most of this is down to improved mobile capabilities, as well as better interfaces and improving data charges, the combination of which is starting to make the internet properly accessible on the move.
...or maybe they've seen a surge since they started detecting mobile phone browsers.
I, for one, have seen a massive drop in my enjoyment of GMail since they launched the mobile service.
My Nokia 9300i is perfectly capable of showing GMail in all its basic HTML glory. So I wasn't pleased when the mobile GMail was first launched (since it defaults to idiot-phone mode), but at least I had a link at the bottom of the page to force it back to HTML.
Imagine my displeasure when that link disappeared. Now, I can only view the crippled mobile edition on my phone. No in-line images, and only about five lines of text per page.
I *KNOW* I'm not paying for it. But what on earth persuaded them to take away my ability to decide how to view the service? All that's needed is an addition to the cookie that stores my credentials that says 'hey, this guy wants to view in basic HTML mode'
And don't get me started on the GMail mobile client - it's just a crippled Opera Mini that shows the same useless interface in a different wrapper.
I didn't know I could do this until I read about it here a few months ago, so Google should be giving El Reg a cut. Sadly I'm unable to recover the cost of accidentally downloading the satellite view from Google Maps