Feeds

Numbers man to captain Salesforce.com abroad

Having your Cakebread and eating it

Build a business case: developing custom apps

Salesforce.com is retaining its out-going financial officer, charging him - instead - with the role of leading expansion outside the home market.

CFO Steve Cakebread has been promoted to president and chief strategy officer, to co-ordinate global strategy with a focus on international expansion, the company said. Cakebread remains executive vice chairman of subsidiary Salesforce.com Japan.

Salesforce.com had announced the retirement of Cakebread, 55, just over a year ago in June 2006. Now, Cakebread is to stay in situ until Salesforce.com's first fiscal quarter of 2009, in spring 2008, when he'll hand over to new CFO Graham V Smith.

Chief executive Marc Benioff commended Cakebread's performance in helping grow Salesforce.com. "We are now asking Steve to use his vast industry and international experience to work with me and our team next year in developing our strategy."

Since Cakebread joined Benioff's start up in 2002, Salesforce.com has grown to a half-billion dollars in revenue. While Salesforce.com continues to notch up numbers of customers and subscribers, though, revenue growth has slowed compared to a year ago.

Increasingly, Salesforce.com is looking outside its core on-demand CRM, encouraging customers and partners to build applications and services on the underlying platform. ®

Bridging the IT gap between rising business demands and ageing tools

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.