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Cadbury bows to 'bring back Wispa' net campaign

Victory for choc bar fanatics

Internet Security Threat Report 2014

Cadbury has agreed to resurrect the Wispa bar it consigned to history in 2003 after a concerted net campaign in which choc fans mobilised on Facebook and YouTube to demand satisfaction:

Admittedly, the above's not the most energetic call-to-arms ever to grace cyberspace, but it does form part of a critical activist mass - including the pair who earlier this year interrupted Iggy Pop's Glastonbury performance bearing a "Bring Back Wispa" banner* - which has persuaded Cadbury to bow to "unprecendented" pressure.

According to the Telegraph, Cadbury's Tony Bilsborough explained: "We get letters about the Aztec bar and the lime barrel in the Dairy Milk tray. But this is on a whole different scale. This is the first time we are going to give the internet a chance to prove itself and see whether it is all hype or genuine."

The acid test begins on 7 October, when the firm will release an initial run of 23 million Wispas at 42p a pop. Back in 1981, when it was all fields round here, Wispa was released in the north east under the slogan "Bite it and Believe it" - for a rather more modest 16p. ®

Bootnote

*The suspicious among you might imagine this stunt was arranged by Cadbury to drum up a bit of interest in the relaunch. Not so, says Bilsborough, who insisted: "There has been no Machiavellian plan, I can assure you."

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