Feeds

Google throws cash around China

Hides American roots

Top 5 reasons to deploy VMware with Tegile

The world's most popular search engine doesn't like playing second fiddle in the world's most populous country. As it struggles to keep pace with the home-grown Baidu in the Chinese search market, Google has invested in "four or five" China-based web sites, including a user-driven destination called Tianya.cn.

Last week, Kai-Fu Lee, president of Google China, bragged about these recent investments in a conversation with The Shanghai Daily. "Globally, we just typically do more investments than we do acquisitions," he said. But he refused to reveal which sites were involved, saying merely that they were "in the fields of search, entertainment, the online community and others."

This morning, however, Google confirmed its stake in Tianya, announcing that the Chinese site is offering two new services powered by Google technology. The company wouldn't give details on the investment, but a spokesperson tossed us a few words on the new services.

The first, Tianya Laiba, is an "an online community where people can connect with friends and share content," while the other, Tianya Wenda, "allows people to ask questions and receive answers from others." We give Google immense credit on both these services - if only because they avoided using the term "social networking."

It seems that Google is struggling to keep pace in the Chinese market simply because it's an American company. Based on a study by the research arm of Enquiro, a search engine marketing firm, the Chinese version of Google significantly outperformed Baidu, but it's nowhere near as popular. In the second quarter, according to research outfit Analysis International, Google handles 23 per cent of Chinese search traffic, compared with Baidu's 58 per cent.

Investing in Chinese sites, rather than acquiring them, may be a way for Google to tackle this rapidly-growing market while appearing a little less like an outsider. The company was adamant that two services it announced today are not Google services - merely "Google-powered services." "Tianya is responsible for the day-to-day operation of Tianya Laiba and Tianya Wenda," is the word from Mountain View. ®

Internet Security Threat Report 2014

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.