Kingston hides Hull roots with KCom rebrand
Once a codhead, always a codhead
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Hull-based telco and IT firm Kingston Communications Group has decided it doesn't want to be so closely associated with East Yorkshire, and whipped out the joss-sticks to reimagine itself as KCom Group.
The rebrand has presumably taken four years to be brainstormed, tendered, commissioned, created, put out to focus groups, and then recreated to the sound of distant whalesong, because it was way back in 2003 that Hull was named Britain's crappiest town. Kingston's KCom's shareholders approved the change at the firm's AGM on 1 August.
To cap the total pointlessness of the exercise, all of the group's market-facing brands will persist, including reseller Affiniti and Hull's phone network operator, er, Kingston Communications. ®
COMMENTS
@David Evans
the UK's number one sh*thole is without doubt Milton Keynes and I should know as I have the misfortune of living here.
I've never been to Hull so I cant comment but its got to be better than here apart from the telecom monopoly.
Best ISP? definitely NewNet (I used to ue Eclipse and can agree that the service went downhill after KCom or whoever bought it, bit like ISPs bought by BT)
Covert Ops in Hull?
This is probably a myth but I did once hear that the reason for Hull having a separate phone company is because one of the security agencies had some sort of base there?
Seems a bit strange that its the only place in the UK where you cant choose your fixed line telecoms provider (I'm assuming their monopoly doesn't extend to mobile provision)
Black Helicopters over Hull methinks.
Monopoly anyone......?
I look forward to the day Hull residents and businesses have a choice in their ISP. Currently KC has no competition and therefore has no incentive to offer a competitive service. They may have been one of the early adopters of ADSL but after that point any major technological advancement’s have sailed past Hull (no pun intended). There is currently no SDSL service, there are no ADSL2+ services and there is no city wide Wi-Fi network. I believe KC's monopoly is stifling Hull progress by driving up the costs for businesses to operate within the area. ‘KC get outa ‘ull we don’t wantcha any mure’.
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