Feeds

Clarins' electromagnetic-blocking cream ad blocked

ASA cites complete lack of evidence

Providing a secure and efficient Helpdesk

There's no evidence to suggest that Clarins Expertise 3P beauty cream will protect users from electromagnetic radiation, the Advertising Standards Authority (ASA) has found.

Clarins launched Expertise 3P in January to general ridicule, and the product provoked six false advertising complaints to the ASA.

The ASA investigation focused on three areas - could electromagnetic waves damage skin, could Expertise 3P protect from such damage, and was the company guilty of trading on the public's fear of the unknown?

Evidence was supplied by Clarins to support the claim of electromagnetic waves damaging skin, centring on the fact that long-term exposure to a mobile phone could create additional free-radicals. But the lab tests were considered atypical of phone usage, and represented only one kind of electromagnetic wave.

Clarins denied ever claiming its product could block electromagnetic waves or prevent damage, just help reduce it.

The ASA ruled that Clarins was guilty of trading on customers' fear of the unknown, and asked the company not to make such claims again. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.