Feeds

Clarins' electromagnetic-blocking cream ad blocked

ASA cites complete lack of evidence

Eight steps to building an HP BladeSystem

There's no evidence to suggest that Clarins Expertise 3P beauty cream will protect users from electromagnetic radiation, the Advertising Standards Authority (ASA) has found.

Clarins launched Expertise 3P in January to general ridicule, and the product provoked six false advertising complaints to the ASA.

The ASA investigation focused on three areas - could electromagnetic waves damage skin, could Expertise 3P protect from such damage, and was the company guilty of trading on the public's fear of the unknown?

Evidence was supplied by Clarins to support the claim of electromagnetic waves damaging skin, centring on the fact that long-term exposure to a mobile phone could create additional free-radicals. But the lab tests were considered atypical of phone usage, and represented only one kind of electromagnetic wave.

Clarins denied ever claiming its product could block electromagnetic waves or prevent damage, just help reduce it.

The ASA ruled that Clarins was guilty of trading on customers' fear of the unknown, and asked the company not to make such claims again. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.