Feeds

Yahoo! tops! Google! on! customer! satisfaction! survey!

'You like me! You really like me!'

Next gen security for virtualised datacentres

A rare bit of good news for Yahoo!: "For the first time ever" - i.e. for the first time in five years - the beleaguered web portal has topped arch-rival Google on a much-discussed customer satisfaction survey sponsored by the University of Michigan.

With the University's new report on search engines and portals, culled from its annual American Customer Satisfaction Index (ACSI) survey, Yahoo!'s customer satisfaction score jumped 3.9 per cent, while Google's took a 3.7 per cent plunge. That puts Yahoo! at the top of the ACSI rankings, with a score of 79 (out of 100), with Google just behind at 78. Frankly, we find this very hard to believe.

"Since the ACSI has long been proven scientifically to be a leading indicator of growth and stock prices, a rising ACSI score indicates that Yahoo!'s fortunes may again be on the rise, even as it suffers a beating in the financial press," wrote Larry Freed, president and CEO of ForeSee Results, the sponsor of the ACSI report.

Freed believes that Yahoo! may have already lost the search battle - and we agree - but he's sure the company can still come out ahead in the war of the portals. "The question for Yahoo! becomes whether it can secure enough dominance as a portal to increase ad dollars and profitability. Customers seem to be saying 'yes,' and brand new CEO Jerry Yang can move forward with a strong base of customer satisfaction."

Meanwhile, Ask.com boasts the biggest improvement on this year's survey, jumping 5.6 per cent to a score of 75. Pointing to the site's new Ask3D relaunch, Freer says that Google "should be scared" of the plucky search engine. "Ask.com seems to be well-positioned to rival Google in the coming years because it has a strong search technology lauded by analysts and users alike," he said. Sorry, Larry. We don't agree on this one.

Bootnote

There seems to be some disagreement about Yahoo! headlines at The Reg. So we're running a customer satisfaction survey of our own: Exclamation marks or no exclamation marks? Please let us know. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.