Feeds

Yahoo! tops! Google! on! customer! satisfaction! survey!

'You like me! You really like me!'

Combat fraud and increase customer satisfaction

A rare bit of good news for Yahoo!: "For the first time ever" - i.e. for the first time in five years - the beleaguered web portal has topped arch-rival Google on a much-discussed customer satisfaction survey sponsored by the University of Michigan.

With the University's new report on search engines and portals, culled from its annual American Customer Satisfaction Index (ACSI) survey, Yahoo!'s customer satisfaction score jumped 3.9 per cent, while Google's took a 3.7 per cent plunge. That puts Yahoo! at the top of the ACSI rankings, with a score of 79 (out of 100), with Google just behind at 78. Frankly, we find this very hard to believe.

"Since the ACSI has long been proven scientifically to be a leading indicator of growth and stock prices, a rising ACSI score indicates that Yahoo!'s fortunes may again be on the rise, even as it suffers a beating in the financial press," wrote Larry Freed, president and CEO of ForeSee Results, the sponsor of the ACSI report.

Freed believes that Yahoo! may have already lost the search battle - and we agree - but he's sure the company can still come out ahead in the war of the portals. "The question for Yahoo! becomes whether it can secure enough dominance as a portal to increase ad dollars and profitability. Customers seem to be saying 'yes,' and brand new CEO Jerry Yang can move forward with a strong base of customer satisfaction."

Meanwhile, Ask.com boasts the biggest improvement on this year's survey, jumping 5.6 per cent to a score of 75. Pointing to the site's new Ask3D relaunch, Freer says that Google "should be scared" of the plucky search engine. "Ask.com seems to be well-positioned to rival Google in the coming years because it has a strong search technology lauded by analysts and users alike," he said. Sorry, Larry. We don't agree on this one.

Bootnote

There seems to be some disagreement about Yahoo! headlines at The Reg. So we're running a customer satisfaction survey of our own: Exclamation marks or no exclamation marks? Please let us know. ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.