Feeds

Yahoo! tops! Google! on! customer! satisfaction! survey!

'You like me! You really like me!'

Choosing a cloud hosting partner with confidence

A rare bit of good news for Yahoo!: "For the first time ever" - i.e. for the first time in five years - the beleaguered web portal has topped arch-rival Google on a much-discussed customer satisfaction survey sponsored by the University of Michigan.

With the University's new report on search engines and portals, culled from its annual American Customer Satisfaction Index (ACSI) survey, Yahoo!'s customer satisfaction score jumped 3.9 per cent, while Google's took a 3.7 per cent plunge. That puts Yahoo! at the top of the ACSI rankings, with a score of 79 (out of 100), with Google just behind at 78. Frankly, we find this very hard to believe.

"Since the ACSI has long been proven scientifically to be a leading indicator of growth and stock prices, a rising ACSI score indicates that Yahoo!'s fortunes may again be on the rise, even as it suffers a beating in the financial press," wrote Larry Freed, president and CEO of ForeSee Results, the sponsor of the ACSI report.

Freed believes that Yahoo! may have already lost the search battle - and we agree - but he's sure the company can still come out ahead in the war of the portals. "The question for Yahoo! becomes whether it can secure enough dominance as a portal to increase ad dollars and profitability. Customers seem to be saying 'yes,' and brand new CEO Jerry Yang can move forward with a strong base of customer satisfaction."

Meanwhile, Ask.com boasts the biggest improvement on this year's survey, jumping 5.6 per cent to a score of 75. Pointing to the site's new Ask3D relaunch, Freer says that Google "should be scared" of the plucky search engine. "Ask.com seems to be well-positioned to rival Google in the coming years because it has a strong search technology lauded by analysts and users alike," he said. Sorry, Larry. We don't agree on this one.

Bootnote

There seems to be some disagreement about Yahoo! headlines at The Reg. So we're running a customer satisfaction survey of our own: Exclamation marks or no exclamation marks? Please let us know. ®

Internet Security Threat Report 2014

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.