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Nokia gets into user-created crud content

The Mosh pit lives

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Nokia has launched a public beta of its user-generated content play Mosh, encouraging members to upload videos, pictures, and even applications for sharing with the Mosh community.

Most of Mosh will be familiar territory - users upload content which can be rated by other users, but everything is also accessible from a mobile phone. Members can download a mobile application to access the service from their phone, but right now that provides a pretty interface for links to various URLs which come up in the phone browser, but is clearly intended to be expanded over time.

Mosh isn't just for Nokia handsets, though obviously there is a leaning in that direction. The service is keen to stress its hardware-agnostic approach.

Most interesting is the way Mosh users are graded by popularity - uploading content and commenting on other people's content gains you popularity, while having content removed or rated badly knocks you back.

Content uploaded by the most popular users gets greater prominence on the website and phone interface, and the users get the warm feeling of knowing they are loved.

In common with the rest of Web 2.0, Mosh charges no fees and has no income. There are some vague comments about advertising at some point in the future, though with Nokia bankrolling the project there won't be any hurry to capitalise.

According to Juniper Research, social networking will be worth over $2.8bn by 2012, with over 600 million users. ®

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