Feeds

Microsoft gunning for online ads audience

Waves aQuantive stick at Yahoo! and Google

Secure remote control for conventional and virtual desktops

Microsoft has upped the ante to become a serious contender in the world of online advertising with its $6bn buyout of advertising services firm aQuantive.

The Redmond-based software giant also confirmed it had rejigged the organisation and management of its online services team.

Microsoft said it had passed control of all its advertising activities to former aQuantive chief exec Brian McAndrews. Previously, Microsoft's Steve Berkowitz ran the internet arm of the business.

McAndrews' appointment will effectively divide the management of Microsoft's online biz into different segments with Berkowitz being responsible for drumming up the firm's online audience.

In addition, Satya Nadella enters the frame to take care of the advertising technology platform. Microsoft added that it has created a new role for its former chief advertising strategist Yusuf Mehdi, who takes on the job of senior platform and services division VP.

The new management team's work will include overseeing the integration of advertising search engine business AdCenter into other aQuantive online operations. It will report directly to platforms and services president Kevin Johnson.

Microsoft said aQuantive staff will continue to be based at their Seattle offices and that it expects the acquisition will not have a "significant impact" on its previously issued 2008 fiscal statement.

"Today we take a significant step forward in our ability to capture share of the $40bn online ad opportunity and the larger $600bn ad market, which is rapidly shifting to the world of online and IP-served platforms, including TV and gaming," Johnson said.

"The addition of aQuantive's technologies and people to the Microsoft portfolio is a core, strategic investment and step forward in our plans to become one of the top two online advertising platforms in the industry."

The full Microsoft press release is here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?