Feeds

Microsoft gunning for online ads audience

Waves aQuantive stick at Yahoo! and Google

Choosing a cloud hosting partner with confidence

Microsoft has upped the ante to become a serious contender in the world of online advertising with its $6bn buyout of advertising services firm aQuantive.

The Redmond-based software giant also confirmed it had rejigged the organisation and management of its online services team.

Microsoft said it had passed control of all its advertising activities to former aQuantive chief exec Brian McAndrews. Previously, Microsoft's Steve Berkowitz ran the internet arm of the business.

McAndrews' appointment will effectively divide the management of Microsoft's online biz into different segments with Berkowitz being responsible for drumming up the firm's online audience.

In addition, Satya Nadella enters the frame to take care of the advertising technology platform. Microsoft added that it has created a new role for its former chief advertising strategist Yusuf Mehdi, who takes on the job of senior platform and services division VP.

The new management team's work will include overseeing the integration of advertising search engine business AdCenter into other aQuantive online operations. It will report directly to platforms and services president Kevin Johnson.

Microsoft said aQuantive staff will continue to be based at their Seattle offices and that it expects the acquisition will not have a "significant impact" on its previously issued 2008 fiscal statement.

"Today we take a significant step forward in our ability to capture share of the $40bn online ad opportunity and the larger $600bn ad market, which is rapidly shifting to the world of online and IP-served platforms, including TV and gaming," Johnson said.

"The addition of aQuantive's technologies and people to the Microsoft portfolio is a core, strategic investment and step forward in our plans to become one of the top two online advertising platforms in the industry."

The full Microsoft press release is here. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.