Feeds

Blue Note label to offer downloads'n'social on web

Wrinkle-funk bonanza foretold

Intelligent flash storage arrays

Jazz and blues record label Blue Note plans to revamp its website from later this month, transforming it from a regular corporate front window to a combined social network and music download shop.

The move could be seen as flying in the face of conventional marketing wisdom. Jazz fanciers are assumed to spend their music-buying time grubbing for vinyl in backstreet shops, getting dust all over their berets and corduroy jackets with elbow patches.

But Blue Note says it isn't so. Perhaps theorising that many jazz buffs have now been bought iPods by their children, they want to see the hardware brought into play: rather than lying unused in a drawer while the 78 LPs spin on the whirl'n'crackle.

"[Wrinkly technophobes] need to be brought into the fold," Blue Note general manager Zach Hochkeppel told Reuters on Friday.

And Blue Note, the record label that's old-school as opposed to old-skool, reckons it's the one to do it. Its current website has a "Buy" option for a lot of the Blue Note catalogue, but this merely directs you to Amazon to buy a CD.

But soon you'll be able to get paid downloads, not to mention unspecified "social networking" features. Blue Note wants to push this hard.

"No marketing and no attention is usually paid to an older demographic," according to Hochkeppel. "They're sort of ignored and neglected by media in general. Youth is always the first and foremost target."

But those pesky kids don't have any money, whereas lifespan-challenged aficionados of mellow funk have loads, apparently. And having got a bit old for other beatnik consumer goods - high-tar French cigs, absinthe, etc - the grey goatee mob like spending it on music.

"It's a tiny fraction [of digital music buyers], but they're people who buy a massive amount of music," Hochkeppel said.

Still, there's some risk that if the oldsters realise they could simply rip their existing vast collections of records and CDs to hard disk, they might just do that - rather than buying all their music yet again. That generation has in some cases bought a lot of its music on three different formats already.

But Blue Note isn't alone in hoping to mulct the wrinklies yet again. As Reuters notes, Universal Music has been doing this since January. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
Inside the EYE of the TORnado: From Navy spooks to Silk Road
It's hard enough to peel the onion, are you hard enough to eat the core?
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.