Feeds

Blue Note label to offer downloads'n'social on web

Wrinkle-funk bonanza foretold

Boost IT visibility and business value

Jazz and blues record label Blue Note plans to revamp its website from later this month, transforming it from a regular corporate front window to a combined social network and music download shop.

The move could be seen as flying in the face of conventional marketing wisdom. Jazz fanciers are assumed to spend their music-buying time grubbing for vinyl in backstreet shops, getting dust all over their berets and corduroy jackets with elbow patches.

But Blue Note says it isn't so. Perhaps theorising that many jazz buffs have now been bought iPods by their children, they want to see the hardware brought into play: rather than lying unused in a drawer while the 78 LPs spin on the whirl'n'crackle.

"[Wrinkly technophobes] need to be brought into the fold," Blue Note general manager Zach Hochkeppel told Reuters on Friday.

And Blue Note, the record label that's old-school as opposed to old-skool, reckons it's the one to do it. Its current website has a "Buy" option for a lot of the Blue Note catalogue, but this merely directs you to Amazon to buy a CD.

But soon you'll be able to get paid downloads, not to mention unspecified "social networking" features. Blue Note wants to push this hard.

"No marketing and no attention is usually paid to an older demographic," according to Hochkeppel. "They're sort of ignored and neglected by media in general. Youth is always the first and foremost target."

But those pesky kids don't have any money, whereas lifespan-challenged aficionados of mellow funk have loads, apparently. And having got a bit old for other beatnik consumer goods - high-tar French cigs, absinthe, etc - the grey goatee mob like spending it on music.

"It's a tiny fraction [of digital music buyers], but they're people who buy a massive amount of music," Hochkeppel said.

Still, there's some risk that if the oldsters realise they could simply rip their existing vast collections of records and CDs to hard disk, they might just do that - rather than buying all their music yet again. That generation has in some cases bought a lot of its music on three different formats already.

But Blue Note isn't alone in hoping to mulct the wrinklies yet again. As Reuters notes, Universal Music has been doing this since January. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.