UK punters love music on the move
Young or old
Posted in Media, 9th August 2007 15:16 GMT
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UK music fans are taking their music with them, with 45 per cent of the population listening to an MP3 player more than four times a week, according to research from Frukt.
The company polled 904 UK residents and discovered it isn't just the youth taking their tunes with them. Nineteen per cent of over 40s are equally attached to their MP3 players, though that compares to 73 per cent of 13 to 15 year olds.
Forty-one per cent of 13 to 15 year olds also regularly listen to music on their mobile phones, though that drops to four per cent for the over 40s.
Over 40s do beat the kids when it comes to online radio - 21 per cent regularly tune in on their PC, while only 16 per cent of the yoof can sit still for that long.
Two thirds of the population reckon they're listening to more music than ever before, thanks to technology, though obviously kids today have no idea what real music is. ®
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