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Orange launches new assault on English language

Hands off our dictionaries

Internet Security Threat Report 2014

Not content with trying to foster mobification on us, Orange is at it again with smexting: the act of sending text messages while nipping out for a fag.

In the two weeks following the workplace ban in England text traffic went up by seven and half million messages; to 519.5 million from 512 million in the last two weeks of July, a rise which Orange is keen to attribute to "smexting".

Not content with that, they then slip "smirting" into their release; defined as "...the simple act of asking for a spare cigarette turning into a complex mating routine". Apparently prior to the ban the only way to chat someone up was to complain of having something in your eye: but now smokers have another way to start a conversation.

Following the trend we look forward to buying a Benson & Hedges smone, and making calls on our Marlborough smobile: all whilst enjoying the smooth, mellow, taste of cancer in the rain. ®

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