Not content with trying to foster mobification on us, Orange is at it again with smexting: the act of sending text messages while nipping out for a fag.

In the two weeks following the workplace ban in England text traffic went up by seven and half million messages; to 519.5 million from 512 million in the last two weeks of July, a rise which Orange is keen to attribute to "smexting".

Following the trend we look forward to buying a Benson & Hedges smone, and making calls on our Marlborough smobile: all whilst enjoying the smooth, mellow, taste of cancer in the rain. ®

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