Feeds

Google India deal signals mobile push

As Gphone rumors continue to swirl

Providing a secure and efficient Helpdesk

Google may or may not offer its own smartphone in the coming months, but you're sure to see its apps on other mobile devices across the globe. Little more than a week ago, the search giant teamed up with U.S. wireless carrier Sprint to offer Google tools on Sprint's upcoming WiMax portal.Now, Google has laid the groundwork for another mobile push, inking a deal with Bharti Airtel, India's largest private broadband and telephone provider.

Today, Airtel announced that the two companies will bring Google apps - including Google Search, Gmail, Google Talk, and Google Docs & Spreadsheets - to the service provider's wire-line broadband customers. But in the future, the two plan to offer similar apps on mobile phones as well, Business Standard reports.

"Today's alliance provides an platform for Airtel users to enjoy the best possible online experience with customized access to Google's evolving suite of innovative products," said Shailesh Rao, managing director for Google India, referring to the wire-line deal. But then he added that the alliance would soon push Google apps onto Airtel mobile devices.

Rao's comments comes amidst ongoing rumors that Google is building a mobile device of its own, the so-called Gphone. Last week, The Wall Street Journal reported that the company had approached wireless operators such as T-Mobile USA and Verizon Wireless about carrying phones specially-designed for use with Google search, Google email, and a brand new Google web browser.

The Mountain View outfit seems to have its sights set on the mobile ad market. "What's interesting about the ads in the mobile phone is that they are twice as profitable or more than the non-mobile phone ads because they're more personal," Google CEO Eric Schmidt said this past May.

Google has even said it might bid for a portion of the U.S. wireless spectrum due to be auctioned off by the Federal Communications Commission early next year. With a post to its official blog, the company claimed it would pony up $4.6bn for a slice of the "700MHz band" - if the FCC adopted certain open-access rules that would treat the spectrum much like the wired internet.

The FCC did not meet all of Google's criteria, but the company hasn't ruled out a bid entirely.

According to research firm M:Metrics, Google is already the most popular mobile web destination in both the U.S. and the UK. In April, M:Metrics says, 62.48 per cent of U.S. smartphone users visited Google domains, and only 33.54 per cent visited Yahoo!, the next most-popular destination. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.