Feeds

Google India deal signals mobile push

As Gphone rumors continue to swirl

High performance access to file storage

Google may or may not offer its own smartphone in the coming months, but you're sure to see its apps on other mobile devices across the globe. Little more than a week ago, the search giant teamed up with U.S. wireless carrier Sprint to offer Google tools on Sprint's upcoming WiMax portal.Now, Google has laid the groundwork for another mobile push, inking a deal with Bharti Airtel, India's largest private broadband and telephone provider.

Today, Airtel announced that the two companies will bring Google apps - including Google Search, Gmail, Google Talk, and Google Docs & Spreadsheets - to the service provider's wire-line broadband customers. But in the future, the two plan to offer similar apps on mobile phones as well, Business Standard reports.

"Today's alliance provides an platform for Airtel users to enjoy the best possible online experience with customized access to Google's evolving suite of innovative products," said Shailesh Rao, managing director for Google India, referring to the wire-line deal. But then he added that the alliance would soon push Google apps onto Airtel mobile devices.

Rao's comments comes amidst ongoing rumors that Google is building a mobile device of its own, the so-called Gphone. Last week, The Wall Street Journal reported that the company had approached wireless operators such as T-Mobile USA and Verizon Wireless about carrying phones specially-designed for use with Google search, Google email, and a brand new Google web browser.

The Mountain View outfit seems to have its sights set on the mobile ad market. "What's interesting about the ads in the mobile phone is that they are twice as profitable or more than the non-mobile phone ads because they're more personal," Google CEO Eric Schmidt said this past May.

Google has even said it might bid for a portion of the U.S. wireless spectrum due to be auctioned off by the Federal Communications Commission early next year. With a post to its official blog, the company claimed it would pony up $4.6bn for a slice of the "700MHz band" - if the FCC adopted certain open-access rules that would treat the spectrum much like the wired internet.

The FCC did not meet all of Google's criteria, but the company hasn't ruled out a bid entirely.

According to research firm M:Metrics, Google is already the most popular mobile web destination in both the U.S. and the UK. In April, M:Metrics says, 62.48 per cent of U.S. smartphone users visited Google domains, and only 33.54 per cent visited Yahoo!, the next most-popular destination. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.