Vodafone pulls Facebook ads
As Orange targets Aryan Satanists
Updated Vodafone has withdrawn advertising from Facebook following the revelation its campaigns were running alongside the British National Party's official presence.
Two Facebook groups representing the crypto-racist organisation have clocked up 150 and 31 members respectively. By comparison, the non-aligned group "A Chief Export of Chuck Norris Is Pain" has 12,550 members.
Paging white Satan...
Vodafone said it will resume Facebook advertising once more robust controls over bookings are in place. As of writing, ads for Pipex and Prudential Healthcare are appearing on one of the groups.
The controversy demonstrates that despite the hype over targeting on the internet, advertisers have little control over what their brand is associated with.
The BNP bust was made by marketing mag New Media Age. After extensive investigations, The Register can reveal that Vodafone rival Orange's adverts are running on the group "Aryan Satan Worshipers" [sic]. Sick.®
10.45am Monday: Pipex rang to say they've pulled their ads too.
There actually is at least one media co. that addresses this
sort of issue: aCerno.
They say your ad won't appear:
- On sites that are hateful or disparaging toward any race, gender, sexual orientation or nationality
- On sites promoting firearms, bombs, weapons or other illegal activities
- On sites with graphic sexual content
- On sites promoting illegal downloads
- On sites providing incentives to click on ad
While we're at it, all those people who go off and take a (the?) piss when the ads come on on telly are depriving the broadcasters of their advertising revenue; we already have a licence fee anyway.
Websites are for content or ads?
Web ads started out as a way for sites with good content to provide their services for free and some sites still follow this concept. But too many sites are now starting life as ideas primarily designed to sell ad space. Is these really worth saving?