Feeds

Free Wi-Fi aims to snag Mondeo man

Ford reaches out to roaming gadget geeks

Combat fraud and increase customer satisfaction

Anyone logging onto one of the UK Wi-Fi locations run by free-hotspot.com and online-4-free.com this summer can expect to have to wait through a video advert for the new Ford Mondeo, before they get the promised free internet access.

The free Wi-Fi service is funded by advertisements. Some of these are simply static web pages, while others - including the Mondeo campaign - are video-based "Ultramercials", as the ad industry somewhat nauseatingly calls them, and can be anything from 15 seconds to a minute in length.

"Wireless advertising is the next big thing," claimed Marcel Misdorp, free-hotspot.com's sales veep. He said previous Ford adverts on the network have achieved click-through rates of six per cent, which is pretty good for an online ad.

He said the free Wi-Fi technology should work with any Wi-Fi-capable device, including PDAs and smartphones, but noted that so far 95 per cent of free-hotspot.com's usage is laptops. The smartphone proportion will rise though, once users realise it's both feasible and quicker than GPRS, he suggested.

Meanwhile, the giant car-maker claimed that sponsoring the Wi-Fi network fitted in neatly with the new Mondeo's status as its "most technologically-advanced" vehicle so far. However, there is no exemption from the ads for anyone perspicacious enough to already own a Mondeo, nor can the cars themselves go online yet.

"The new Mondeo is striking and unmistakably a member of the Ford family," the company said. "It is the latest and most advanced expression of Ford's 'kinetic design'. The distinctive front end has chamfered corners and a deep offset between the top of the bonnet and the front wings."

It added: "A muscular shoulder line runs through the side of the car to a high point at the rear. Distinctive rear lamps also feature carefully designed graphics that enhance the overall feeling of premium quality."

Hmm. Muscular, kinetic and technologically advanced - it sounds like a gadget geek's wet dream, which is presumably the Ford marketeers' aim.

The hotspots running the Mondeo ads include Meshhopper's former Thames Online network, now rebranded as online-4-free.com, plus free-hotspot.com's UK network of cafés, bars and other locations. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.